Chapter 12, Making a Difference
Excerpt from Where Did I Go Right? (or: You’re No One in Hollywood Unless Someone Wants You Dead), by Bernie Brillstein (with Cheryl Henson)
When
Grave of the Fireflies was nominated for [the Academy Award for] Best Foreign Language film the Disney board came to realize what Jim had realized half a decade earlier, and what Walt had realized almost half a century earlier: that there was a market for high-brow animation. They spun up the Walter Elias Disney Signature Series shortly thereafter, and we borrowed Bob Zemeckis’s DeLorean and made
Fantasia the first film produced under the label.
Grave of the Fireflies became title #2 and the upcoming
Musicana #3. So, the combined boards of the Disney and MGM studios were brought in to meet the Executive Committee in order to brainstorm on what would be title #4, the first film consciously produced under the WED Signature line.
They should have just asked me to begin with. The answer was obvious.
“
Maus,” I said.
“What, like Mickey?” asked Ron Miller.
“No, M-A-U-S, not M-O-U-S-E,” I said. “It’s about the Holocaust.”
The dead silence let me know I’d struck home. We dispatched a Gofer to grab a few copies of the Art Spiegelman comic and the combined board flipped solemnly through the stylistic representation of the horror of one of history’s greatest crimes against humanity. Jim nodded. Ron nodded. Frank nodded. We were greenlit for what I immediately knew was the most important production of my life.
I’d barely started pre-production when Steve Spielberg got wind of it. He immediately offered to foot half the cost and assist in production any way he could. Mel Brooks and Jack Tramiel of Commodore found out too, and similarly offered their support, fiscally and/or physically. Steve didn’t ask for any credit, but I insisted that he tie his name to it. We needed the full gravitas of his name. He humbly accepted an Executive Producer credit. As word continued to circulate, Silver Screen Partners III was inundated with various wealthy menschen wanting to give us their money. Even lots of wealthy goyim were on board. This was important. We could not allow it to fail.
Naturally, we almost immediately ran into a roadblock. Art Spiegelman slammed the phone in my ear when I called. He refused to even
consider a Disney film of
Maus. Honestly, I don’t blame him. I also don’t just give up. Steve and I practically stalked the poor bastard until he agreed to meet with us. We met him (sort of ironically) at Katz’s, along with Mel Brooks. “No fucking costumes,” Art said, meaning the walkarounds. “No rides, no T-shirts, no toys, nothing. And sure as hell no fucking songs!”
Funny stuff
“What kind of asshole do you think I am?” I asked him. “None of those things were ever on the table!”
“I was there,” said Mel. “During the war. I saw it all with my own eyes. You think I’ll let this putz,” he pointed to me, “make a mockery of it? Jack [Tramiel] nearly died at Auschwitz. Both his parents did. And we are dead serious here.”
“Dead serious,” I repeated. “I was going to send my dad on a trip to see his old home town in Russia, but it doesn’t exist anymore!”
[1]
“Ok,” said Art, “But I want one very strange favor.”
He asked. We agreed. The next morning Frank Wells, Jim Henson, and a very special guest flew up to New York on the Disney Gulfstream.
You see, the New York Times booklist, specifically one schmuck of an editor, refused to put a “comic book” with anthropomorphic mice and cats on the nonfiction list, and instead listed it as fiction. “I shudder to think how David Duke ... would respond to seeing a carefully researched work based closely on my father's memories of life in Hitler's Europe and in the death camps classified as fiction,” he told the Times.
But the King of All Schmucks replied, “Let's go out to Spiegelman's house and if a giant mouse answers the door, we'll move it to the nonfiction side of the list!”
[2]
We called his bluff. Steve Spielberg himself invited the Times Editorial Board to visit Art’s house. Needless to say, when the front door opened our “special guest” greeted them: a Disneyland performer in a Mickey Mouse walkaround.
“Fine, fine, we’ll move it to non-fiction!” the schmuck relented.
Frank and Art signed the deal on the spot. The Times ran an apology article about it all, even mentioning the dinner with Mickey.
And yet, once it was announced that Disney was making a movie based on
Maus, the real controversy began. People reacted pretty much the same way that Art had to the idea. A letter-writing campaign called “Don’t ‘Mickey’
Maus” began flooding our inboxes. Political cartoons featuring a Vladek or a Nazi Cat walkaround next to Mickey and Roger Rabbit appeared in the editorial section of various papers. In hindsight the outrage should have been obvious. We needed a full-blown charm offensive just to keep the outcry from poisoning the well.
Steve, Mel, Jack T., and I made the rounds, doing interviews, visits to various foundations, even meeting with the Don’t ‘Mickey’
Maus movement’s leaders. We made it abundantly clear that this was going to be held in only the highest of reverence and indeed sanctity. This was serious. This was the story that everyone had to see. We publicly announced that all profits – actual real studio profits, mind you, not “shell company profits” – would go to support building the United States Holocaust Memorial Museum. The uproar died down for the most part, but then spun right back up again from a new front: The Polish-American community.
(Image source “polishcultureapcp.com”)
Yea, I didn’t see that one coming. Art had portrayed each ethnic group as different species of animals: the Jewish people were mice, the Germans cats, the Americans dogs, and the Poles were pigs. In fact, even plenty of Jewish scholars pointed out the irony that the animal motifs reflected Nazi concepts of racial identity. Yea, they were kind of right. Steve and I convinced Art to let us loosen up the species thing, with only the Polish collaborators and opportunists portrayed as pigs and the rest of the Poles, particularly the ones who sheltered the Jews, portrayed as noble horses. This partly placated the outrage, but there would still be an air of controversy underlying the production, and there remains one to this day.
We went into production in 1988. Steve brought in Judy Freudberg and Tony Geiss to help write. I recruited Tim Burton as art director, with his German Expressionist look perfect, I felt, for both the time period and the horror and paranoia of the setting. Tim by this point had a whole class of new artists inspired by his style at Disney to call upon, a group the other animators and producers called “The Skeleton Crew”. The combination of Art Spielman’s comics-inspired art and Tim and the crew’s stark lines, Dutch angles, and lots of white and black space resulted in a minimalist style that coincidentally lent itself to relatively low-cost animation, meaning that we could devote more funds to promotion.
On June 27th, 1990, we debuted in New York at the Waverly Theater in Greenwich Village, sporting a T rating. Not a dry eye in the house. Shocked silence at the end, followed finally by a standing ovation. The film saw wide release. We received wide acclaim. We raised over $14 million for the Holocaust Museum and, more importantly, raised awareness, which was the real aim of the project.
Never forget!!
The film gets daily screenings at the Holocaust museum. It gets play in educational settings. Video sales remain steady, the profits to this day all going to the museum and related charities.
Maus certainly didn’t turn the biggest profit of my career. It didn’t personally earn me a dime. Sure, a lot of us got more stupid golden dust catchers for our efforts. But who the hell cares?
As Jim always makes clear, making something
important is a far bigger deal than fame and fortune.
[1] Bernie relates this dark anecdote in
Where Did I Go Right?
[2] Both of these quotes are real.