Chapter 7: “Save Disney!”
Excerpt from Kingdom Under Siege: The Wall Street War over Disney, by Taylor Johnson.
By June of 1984, Kingdom Acquisitions had gone into high gear. Several major arbs had sold their stake to Holmes à Court, bringing him to within striking distance of taking over Disney.
The White Knights needed to act quickly and decisively. Any misstep could be disastrous for the company. The newly formed shell company The Round Table Group, LLC, made up of Disney, Bass, Marriott, and a few minor shareholders, went into overdrive, gobbling up stock like a Cookie Monster in shining armor. It was a race against the clock.
When Kingdom Acquisitions announced a 38% stake on the 6th, Jim Henson again advised a public campaign. With little left to lose at this point, the board of The Round Table Group gave their reluctant blessing.
Henson called in Bernie Brillstein. “We need stars,” he told the former agent. “We need publicity. We need public relations.”
“Jim, my dear,” said Bernstein, “You came to the right man. Even if this fails, the publicity will be
dynamite!” Bernstein called up his daughter at his old agency. They convinced every star they could to publicly back the upcoming campaign. Many of the stars were former Muppet Show guests and wholeheartedly agreed[1]. Many started buying shares themselves.
The “Save Disney” campaign was launched. Henson, the Muppet performers, and the animators all created short, catchy commercials to play on prime time. Soon the commercials were flooding the airwaves and big stars were publicly announcing their support for Disney.
Celebrity CEOs and Hollywood moguls soon joined the campaign. Steve Jobs of Apple Computers. Steven Spielberg of Amblin Entertainment. George Lucas of Lucasfilm, Ltd., who regretted that his financial difficulties limited his ability to help[2]. Even Lord Lew Grade, though still not financially recovered following his ouster from ACC, took a small position on Disney[3]. It became “a thing” on both the political left and the political right to support the “wholesome little company” from the “soulless Wall Street raiders.” Even US President Ronald Reagan had a say when asked by reporters. “Well,” he said[4], “While I always support the right to free enterprise, it’s hard not to root for good ol’ Mickey Mouse!”
Meanwhile, Stan Kinsey and Jack Lindquist, acting on Dick Cheney’s formerly rejected advice, launched a set of “rewards” for new and loyal shareholders, with giveaways based upon the level of shares owned. Awards ranged from small things for minor shareholders, like free passes to theme parks, free home videos or movie tickets, or free nights at a Disney hotel, to big things for major shareholders, like free visits from a Disney character of your choice, lifetime passes for the parks, or even a free stay in the exclusive “Princess Suite” inside Cinderella’s Castle at the Magic Kingdom in Disney World. Each shareholder who claimed their prize by mail even got a free 50th anniversary Donald Duck as a White Knight high quality die-cast figurine, which would later become a highly sought collector’s item.
If the Knights of the Round Table failed in their quest, at least they’d have the names and addresses of shareholders and a wave of public support as ammunition for the inevitable proxy war.
And in the middle of all of this was Frank B. Wells. Stanley Gold had brought his friend and business associate to the Round Table to act as a coordinator, and Wells more than proved his worth. He coordinated with Bass and Marriott through Checchi. He coordinated with Jobs, Spielberg, and Lucas through Henson and Brillstein. He communicated to the Disney board through Watson. He coordinated with shareholders through Kinsey and Lindquist. He seemed to be in every room, savvy on every discussion, and able to predict what each stakeholder wanted even before they asked for it. He impressed everyone with his calm, professional, and unassuming manner as much as he did with his impeccable work ethic. Al Checchi later reported that Sid Bass said to him, “If Disney is too stupid to hire that man [Wells], then I want him.”
But time was almost out. “We expect to own a controlling stake in Disney by the 4th [of July],” Holmes à Court told reporters. The symbolic date was taken by many as an implicit British “Reconquista” of a symbol of Americana (despite Holmes à Court being Australian), which further angered many Americans, inadvertently aiding the Save Disney cause.
By mid-June, the clock had all but run out. Nearly all outstanding Disney shares had been gobbled up by one side or the other. Kingdom Acquisitions held a slight edge over The Round Table Group. The public largely supported Disney thanks to the publicity campaign, which Holmes à Court dismissed as a “silly stunt”, but in the end it came down to the numbers. Whoever had the majority of shares owned the company. Toppling them, even with a strong proxy presence, would be nearly impossible.
Roughly 13% of shares were not claimed by either of the two warring factions, and of them roughly 3.3% of the total shares were believed to be in the hands of holdout arbs or private “Knights Errant”. The lion’s share of the uncommitted shares, 8.4% of the total, belonged to the Ivan F. Boesky Company.
Ivan “Piggy” Boesky, the man Frank Oz had mocked over the phone, now held the fate of Disney in his hands.
[1] Henson went out of his way to make his guests feel special. Many of them fondly recalled their time on the Muppet Show and fondly remembered Jim. I imagine many would want to support the campaign simply to support Jim, whom they expressed public affection for.
[2] He lost a lot in the divorce and had blown much of his Star Wars fortune on his Quixotic quest to turn Skywalker Ranch into the ultimate filmmaker’s Mecca, an American Zoetrope on Steroids.
[3] Hat tip to
@tornadobusdriver for this call (which I can’t believe I didn’t think of on my own), and hat-tips to those who predicted Lucas and Spielberg and the Knights Errant!
[4] Given that many on the Disney board were prominent California Republicans and had served with or for him over the years, Reagan’s support is likely as much about their loyalty as anything else.