As 1962 drew to a close, competition on the North Atlantic was fiercer than ever. With British, French, German, Italian and American super liners all vying for the top spot. The SS United States and her sister, the SS America, were the undisputed speed queens, averaging over thirty-eight knots on their crossings. The RMS Titanic (and her soon to be completed sister, the RMS Olympic) were the most luxurious liners in the world, with their Tourist Class cabins equal to, or better than most lines' First Class. The German SS Kaiser Wilhelm and her near sister, the MV Bismarck, had interiors very much resembling a Bavarian Inn or Prussian Castle, depending on class. While the Italian SS Rex and SS Andrea Doria were the epitome of Art Deco. And finally, the French MV Paris and her sister, the MV Ile' de France had somewhat eclectic interiors, with her public spaces being Art Deco, her First Class suites resembling the interiors of Versailles and her Cabin Class an homage to the French countryside.
When it came to food, it was nearly impossible to determine who was best. The American ships tended toward heavier fare, with steaks, chops and roasts predominant in First Class, with "typical" American "comfort food" such as meatloaf, casseroles and fried foods in Tourist. The British ships tended to have the widest selection of dishes to chose from. With tradional English and Irish foods available in both classes to the finest French and Italian cuisine in First Class. They also offered some of the finest cuts of meat in the Aquitania Grill, with steak, pork, lamb and mutton available. The French ships, of course, offered the best French cuisine at sea, regardless of class. With some considering even the Cabin Class dinning room aboard the Ile' de France the equal of the best restaurants in Paris. For the Italians, their ships offered some of the worlds best gourmet Italian cooking to be found outside of Naples and Rome. They also offered Mediterranean cuisine for a slight upcharge in their ships' Sicilian Grill. And finally, the Germans. Their fare varied wildly based upon your class of travel. In Tourist, it was simple, yet filling, German country fare. In First Class, only the finest was offered.
This was the backdrop against which White Star competed. That they had managed to come out on top against such competition spoke volumes. With Titanic and Majestic offering weekly sailings between New York and Southampton White Star was in an enviable position. Though with the introduction of new liners by their competitors and their own Titanic and Britannic classes entering service, the old Majestic was on a steady decline. Designed for a different age, she just couldn't compete effectively against the new generation. Constant refits and updates had kept her competitive, but it had become increasingly obvious that she was thoroughly outclassed by her younger fleetmates. By the end of 1962, she was sailing half empty, as passengers either booked on Titanic, or detoured slightly to sail on Britannic or one of her sisters to NY, Boston or Baltimore via either Southampton or Liverpool. And in some cases choosing instead to book on rival lines. May, 1963 could not arrive soon enough for them.
In any event, May did eventually arrive. And with it, the maiden voyage of RMS Olympic. On May 8th, 1963 Olympic cast off from White Star Dock in Southampton and made her way to the open ocean. Not a single berth was empty. As Olympic sailed past the anchorage, she dipped her burgee to the old Majestic, lying at anchor awaiting her fate after twenty-six years of faithful service. Like Laurentic before her, she would soon depart for Belfast and reserve as an emergency backup vessel. Upon her arrival in Belfast, Laurentic was steamed up one last time and sailed for the breakers yard at Inverkeithing, Scotland.
On the other side of the Atlantic, the mood was far more jubilant as Olympic entered New York Harbor after a successful voyage. The one discrepancy to other maiden voyages was the distinct lack of a water cannon salute by New York City fireboats as they were fully involved in combatting a fire on the waterfront further up the Hudson River. Overall, however, her maiden voyage was a huge success.
Running in Tandem with Titanic, the two White Star liners dominated the Trans-Atlantic trade. While each of the major lines had their aficionados who sailed them no matter what, the vast majority of their customers decided who to sail with based on price and schedule. It was here that White Star won the Battle of the Atlantic. By virtue of the fact that White Star operated such a large fleet, they offered more sailings crossing the Atlantic than any other line. Their ships, by virtue of being all diesel-electric were cheaper to operate and maintain than traditional steamers. White Star was also investing heavily in automation in an effort to reduce crew size on board. Thus lowering operating costs even further. These efforts were primarily focused on the bridge, engineering and cargo handling as it was felt that reducing passenger focused crew would be detrimental to their famous level of Service.
1965 would see a development that would alarm White Star executives: the first commercially viable jet powered aircraft capable of crossing the Atlantic. The new Boeing 707 was a remarkable plane. With the newly designed swept back wing, four jet engines buried in the wing root providing exceptional aerodynamic efficiency, the range to fly from New York or Chicago to London unrefueled and a passenger capacity of nearly 200 people. For the first time since White Star was established, the management saw a threat they weren't sure they could beat. This prompted a massive review of White Star's operations and plans. The review would take just over a year and have long term repercussions for White Star.