Following the launch of the Georgic, Harland and Wolff announced a major expansion and renovation of their shipbuilding yards. The two slipways where most of the yard's major ships were built, including the original Olympic and Titanic, were to be taken out of service and converted into a large shipbuilding hall. The new hall would be capable of building ships up to 1,200 feet long, 250 feet wide and 280 feet tall measured from the keel to the top of the exhaust stacks.
Across the Atlantic Ocean, United States Lines announced a large construction plan including the replacement of United States and America. The new Constitution class cruise liners would contain several radical features. The biggest change was one that passengers, and indeed most of the crew, would never see. The ship's propulsion was to be a new type of diesel electric drive. The diesel engines would be housed in the ship, while the electric motors would be housed in pods beneath the hull. United States Lines had introduced podded propulsion using a Z-Drive with their previous class of mid-sized liners, the President Roosevelt class. The new design was expected to provide a massive increase in efficiency and a corresponding reduction in maintenance required.
The first of the two planned Constitution class cruise liners was to be built by Newport News Shipbuilding in Virginia. The second, due to space constraints at Newport News, would be built at the Fore River Shipyard in Quincy, Massachusetts. The decision to build the ship at Fore River was made after United States Lines purchased American Export Lines in 1974 and became highly impressed with the quality of the vessels built by Fore River for the line, namely the liners Constitution and Independence. Despite being impressed with the vessels, both liners would be retired in 1979 as they were approaching 30 years of age and could not compete with newer ships.
Additionally, orders were placed with Ingalls Shipbuilding in Pascagoula, Mississippi for three new dedicated cruise ships. These new ships were to be 704 feet in length, 94 feet wide, draw 22 feet of water, contain 11 decks, 9 of which would be accessible to passengers and would be capable of 22 knots. The passenger capacity would be approximately 1,500 with another 550 crew members on board. The first ship of the new class, to be christened MS President Washington, was expected to be in service sometime in 1982.
Back in Europe, the shipping industry was going through turmoil. With multiple smaller lines falling victim to increasing oil prices combined with older, outdated ships. In Germany, Norddeutscher Lloyd announced the acquisition of Hamburg America Line. Though the intention was to keep both lines as separate operating entities, an interline agreement would be put in place to ship cargo on either company's vessels. All passenger services however would be operated by Norddeutscher Lloyd.
In 1980, Swedish American Line, in the midst of financial difficulties, was acquired by the Norwegian shipping line Anders Wilhelmsen & Company. The combined lines were renamed Royal Caribbean Cruises while the SAL ships Kungsholm, Stockholm and Drottningholm were renamed Sun Viking, Nordic Prince and Nordic Empress. The renaming coincided with the ships' conversion to full time cruise ships.
At the end of 1981 the Greek Line and the Italian Line announced their own merger. The combined company would be renamed as Mediterranean Shipping Company and would be headquarter in Rome. Unlike the new Royal Caribbean Cruises, the combined Greek and Italian Lines would not be renaming their ships. However, the combined lines announced that two new ships would be ordered from the Fincantieri Shipyard in Monfalcone, Italy. These two vessels were to be named Olympus and Rex. Both ships would be approximately 600 feet long, 85 feet wide and contain 8 decks. The two new vessels were expected to enter service in 1984 in what was hoped to be the start of a fleet renewal program.
For White Star, this meant that the business environment in which they operated would be more challenging than ever. However, a new opportunity was about to come their way. In 1983, a year after the Georgic entered service they were contacted by a an American businessman who wanted to explore a joint venture. The businessman's name was Roy Disney.