1989 got off to a rocky start for CBS. A corporate shakeup led to Peter Guber and Jon Peters being named the new heads of Columbia Pictures starting in the third fiscal quarter. Hemdale made excellent bank with Bill and Ted's Excellent Adventure, while Universal silenced many naysayers with Ridley Scott's remake of Dracula. Now it was CBS's turn to make their mark on 1989, and they would do so on June 22 with the release of
Batman. Directed by Sam Raimi,
Batman would turn out to be the perfect culmination of fifty years of Bat-mania, dating back to when Bob Kane and Bill Finger conceived the concepts for the character. The bat symbol shown above was the sole design for CBS's print campaign of the film, shown on billboards, public transit and even on stadium signage.
In the film, the emotionally tortured philanthropist Bruce Wayne (Michael Keaton) fights crime in Gotham City as Batman, protector of the good people of Gotham while striking terror in to the hearts of the criminal underworld. However, when local hitman Jack Napier is reborn as the Joker (Willem Dafoe), the villainous clown uses his dark sense of humor to plot revenge against his former boss (Jack Palance). Now, Batman must confront the most ruthless villain he has ever had to face, while keeping his dual identity a secret and protecting his love interest, the news reporter Vicki Vale (Cheryl Ladd).
SELECTED CREW
Directed by Sam Raimi
Written by Sam Hamm and Warren Skaaren
Produced by Peter Guber and Jon Peters
Executive Producers: Ben Melniker and Michael E Uslan
Music by Danny Elfman
Based on the characters appearing in magazines published by National Comics
Created by Bob Kane, Bill Finger and Jerry Robinson
CAST
Michael Keaton as Bruce Wayne/Batman
Willem Dafoe as Jack Napier/The Joker
Cheryl Ladd as Vicki Vale
Michael Gough as Alfred Pennyworth
Pat Hingle as Commissioner Gordon
Bruce Campbell as Alex Knox
Clint Eastwood as Harvey Dent
Jack Palance as Carl Grissom
Tracy Walter as Bob the Goon
NOTE: The film begins with the extended version of Columbia Pictures logo used IOTL between 1981 and 93...
...except at the big flash of the torch, the logo dissolves to the Bat Signal over a silhouette of the Gotham City skyline.
In the days before geek culture really conquered the world,
Batman sparked a whole new wave of Bat-mania. T-shirts, PEZ dispensers, belt buckles, Halloween costumes, breakfast cereal, ballcaps, action figures, video games and so on. With so many people not seeming to get enough of the Dark Knight, CBS-Fox Video released
Batman on all home video platforms just four months after its theatrical debut, which set a world record that could be broken in the future.
Stan Lee: "Bob used to call me up all the time and say 'Hey, you seen Batman? It was the biggest movie of the year! Where's Spider-Man?"
- 2005 Interview