By the time election year rolled around, the Democratic Norcross Administration was in a bind. While President Anderson Norcross had a couple of foreign policy successes under his belt, in the end most voters cared about their paychecks more. The economy continued to wind down throughout 2016, and some economists worried that it could completely stagnate by years end. The President was still broadly popular, especially in the Industrial Belt, but many in the Democratic Left worried that Norcoss wouldn't be able to pull off another surprise win like the one that won him the nomination in 2012. Thus when he declared his intention to run for a second term, many in the Democratic Left fretted and Christian Labor smelled blood in the water. In turn they nominated James Wallace, a military veteran and senator from Missouri.
However it was the year of the populist tide, and neither the mainstream factions fully grasped the implications. First it was the collapse of the Christian Labor in the Deep South a year before. Southerners furious over the end of protectionist policies and the CL’s support of the removal of Confederate statues defected to form the Southern Labor faction. Wallace and the rest of the leadership at first blew off the faction assuming that the defectors would return to the fold, but when they fielded notable firebrand Willam Robertson and the first polls came in, Christian Labor knew that they had a problem.
Secondly the weakening economy was accompanied by the meteoric rise of the American market right. The Moderates’s liberal platform attracted many voters tired of the power of the unions over the nation’s economy and the nation’s socially conservative laws. While they had existed since the 1960s only since the 2000 election, did they rise to any significance. They nominated self-made billionaire, philanthropist, and humanitarian Henry Gates.
The Progressives nominated Benjamin Sanders, a notable social activist and popular Senator from Vermont. He represented a large break from the large anti-capitalist caucuses in the Progressives, which he hoped could draw in disaffected Democratic Left voters. Although the Progressives is one of the most vocal and liberal forces for socially liberal policies, Sanders effectively shared the same economic policies with the Democratic Left.
Finally the various ethnic interests caucuses once again chose to run under a fusion ticket as they had for the past several elections. While they do not share policies or positions, they run under a joint ticket to win delegates and influence at the Convention. They nominated Leonard Innis from Free Labor, continuing the tradition of rotating the nomination between each major caucus.
By April it was clear that the primary would be wild and unpredictable. The economic growth shrunk with President Norcoss’s poll numbers, whose campaign floundered for a couple of weeks before righting himself. Meanwhile Christian Labor focused its efforts on winning back the Deep South, which infamously culminated in a personal spat between Wallace and Roberston. It put a serious dent into the persona that Wallace tried to cultivate as a calm, collected character. The two candidates of the main factions struggled to gain momentum, leaving the door open for populist forces to exploit.
Meanwhile Henry Gates was largely successful at remaining above the fray, instead focusing on healing the infamously fractious caucuses in the Moderates and forming a united front in order to boost their chances. His socially and economically liberal platform already appealed to the urban liberals on the coast, but Gates moved to court new constituencies. He found broad support from the libertarian-minded voters of the Mountain States who were attracted by Gate’s promises of personal freedom. He was already well known in the region as his Foundation played a major role in rebuilding the region’s dated infrastructure. He was accused by Wallace and Norcross of exploiting his wealth to garner votes, but his supporters didn’t care.
Another constituency Gates courted was the Hispanic vote, which traditionally backed Chrisitan Labor. While his efforts among older Hispanics were mixed at best, he found the most success with middle ages and young Hispanic voters. In fact, somewhat unexpectedly, Gates found broad support from younger voters dissatisfied with the current union dominated standard quo. While attempts at outreach were mixed at best, it was undeniable that he was the first choice of most young voters. The leadership hoped that the competitive coalition they forged of urban liberals, young voters, and the libertarian-minded voters of the Mountain States would carry them far, maybe even to victory as unlikely as that seemed.
Dissatisfied voters turning away from the uninspiring Norcross campaign instead looked toward Sanders’ campaign. While it was a boon to his run for the nomination, Sanders had to constantly fend off attacks by factions members from the far-left, who tepid with his run to begin with. The criticism that Sanders shifted toward a more moderate stance just to be palatable with more voters, proved to be founded based upon Sanders's voting record in the Senate.
Slowly but surely President Norcross lost ground to the other candidates. Senator Wallace pulled ahead into a slight lead ahead of the pack, but Wallace was unable to fully benefit from the stuttering campaign of his chief rival. Most of it had to do with Gate’s meteoric rise in the polls, and thus they turned their attention on each other. Gates was attacked as an out of touch billionaire with no political experience and thus unqualified to be President. Gates hit back, most famously accusing Wallace and Norcross being two sides of the same coin in a primetime TV commercial.
As August neared, it became clear that unless the polls were off by miles in one way or another, the coming Convention would be the most fractional in history. The polls showed a three way race between Christian Labor, the Moderates, and the Democratic Left. Some showed Wallace with an insurmountable lead, some appeared to show a last minute surge for Norcross, and others showed three way tie. When the day came on August 6th, Americans across the country watched as the results slowly trickled in from all the primary elections at once.
The final results were unsurprising and surprising at the same time when the last delegates were finally allocated by 4 AM the next day. It was no surprise that the main candidates would perform poorly but not
this poorly. The Moderates arguably had the best night, surging to a respectable third place by drawing support from the West and the Mid Atlantic. Later research would show Gates was able to draw voters from Christian Labor and the Democratic Left, rather than just from the latter. The Democratic Left, while still in second, suffered the worst primary results for a incumbent President in political history. Wallace also had the dubious honor by being the front-runner with the lowest percentage of votes and delegates in history. Southern Labor also effectively carried the Deep South, further hindering Christian Labor and with the amount of infighting between the two in the campaign, the split appeared to be permanent. Innis and the People of America also had something to celebrate for, as the German American Association managed to win Sioux by a thread from all the vote splitting in the state. Nevertheless they shook hands and parted ways for the Convention in September.