This was Miliband's second go at running for President after his failed bid in 2009
"Older, wiser and with something to prove, a new Miliband could be that credible and formidable voice our movement needs. On the party’s left, the story of Ed’s 2009 bid is read as one of wasted potential. No less than Owen Jones described Miliband as “a man who had the right diagnosis of Britain’s broken social order. A man torn between the radicalism of his father and his time as a New Labour apparatchik”. Few people get a chance to reshape their own legacy. If Ed won, that would be a reason to be cheerful indeed. If 2013 Ed wants to win where 2009 Ed failed he'll need to learn from his past mistakes. He's the front-runner now and like Gordon before him all the knives are pointed at his back." - Ed Miliband has transformed since 2009, Mohammad Zaheer, The Independent (2013)
Due to his name recognition and base of support Ed Miliband quickly garnered a decent but not insurmountable lead of around 6 points to his nearest competitors. In the early days of the primary a battle quickly emerged between Burnham, Cooper and Umunna as to who would become Miliband’s greatest rival, and it was in the battles between these campaigns that fighting became particularly fierce. In one particularly nasty row between the Umunna and Burnham camps, Umunna compared Burnham to a “petulant child” “screaming at the electorate rather than trying to meet them where they’re at”. Umunna quickly built his brand as a “straight shooter”, attacking the Balls Government as much as he did Michael Howard, whilst it won him no favours amongst party elites, the near constant press coverage boosted him in the polls.
Umunna’s early surge quickly squeezed the vote of the other traditionally Blairite candidates, polling had Hunt on just 6%, Kendall on 3% and Reeves on just 2%, the three of them all struggling to make a name for themselves in the shadow of the slick, media friendly Umunna. After just a few weeks in the campaign Rachel Reeves announced she was withdrawing, citing a lack of funds, narrowing the field down to just seven.
Dan Jarvis also had a strong early game for a virtually unknown candidate, out-passing established Senators like Hunt and Kendall, Jarvis was breathing down the neck of the “middle three” as the press dubbed them. Jarvis’ background and story was popular amongst low-information Labour supporters. Jarvis used his pundit credentials to make regular appearances on shows like “Good Morning Britain” and he would tour Midlands and Yorkshire towns in small American style “town halls”.
Jarvis at a "Town Hall" in Sheffield
Despite this the advantage remained with Miliband, he quickly received high profile backing from the GMB and Unison. He also received endorsements from senior Labour politicians such as Justice Secretary Sadiq Khan and Senator Hilary Benn, with a well-financed campaign and a strong name recognition Miliband still remained the bookies favourite and the candidate to beat, polling at 29%.
It was in this atmosphere that the seven remaining candidates made their way to Bradford Cathedral for the Primary Debate. Bradford was an interesting city to hold the debates. In the 2009 Howard wave, Labour had lost the Mayoralty to the Tory Philip Davies, losing the outer wards of the city, whilst the inner wards turned to the far-left Respect, netting them 7 seats on the City Council, it was a strong example of the dilemma facing Labour, turn right and lose the inner cities, turn left and lose the countryside.
Yvette Cooper was chosen to speak first. The debate was a big moment for Cooper, she had to prove she was interesting, and more importantly human, her detractors often criticised her for talking in academic policy terms rather than telling a convincing story. She opened by telling a story of how 20 years ago she had been forced to rely on benefits after falling ill. Aged 24 she had developed chronic fatigue syndrome and had been forced to take a year out of work to recover, commenting; “I was desperate to get back to work; I hated every minute of it. That is why we need to challenge this president's rhetoric at every turn, when he talks about benefit scroungers he talks about people who need just a little help to get by. I don’t believe we need to choose between our head or our heart. We can stand up for people and we can win elections but only as one united party.” Cooper’s speech was well received and she had a strong night overall, she managed to cut through her robotic image to present her more human side. Her rhetoric around uniting head and heart and bringing together won her support among many Labour supporters.
“We learned several things from last night’s first major debate. Almost all of them are bad for the Labour party. The winner – if you set aside Michael Howard – was Yvette Cooper. She is, as many people suspected, the most solid performer of all the candidates on the ballot. Calm, professional, polished. Yvette is the quintessential safe pair of hands. Too safe. Each position she adopts is calculated to place herself in a position of perfect equilibrium. “Tea or coffee, Yvette?” “Well, I love tea. But it would be a serious mistake to ignore the importance of coffee." She is also in danger of diluting her greatest strength, which is her strength. There is an inner steel in Yvette Cooper, but for some reason she’s trying to mask it. She is trying to humanise herself, and instead she is mumsifying herself. She’s been told to smile a lot, but that means she’s adopting Gordon Brown’s disconcerting habit of grinning at random, and inappropriate, moments.” - Who won the Labour Primary Debate?, Dan Hodges, The Telegraph (2013)
The other standout performance of the debate was Colonel Dan Jarvis. Jarvis had the benefit of never holding elected office, thus he had little in the way of a record to attack. Jarvis too engaged in “straight talking” politics, Jarvis harked to the various northern small towns he had visited in his town halls. In an answer to a question on workers rights he gave an emotional speech “Employment rights should never be for sale. These were hard fought for, over many years, and today we should seek to protect them for future generations. Together we remember those who have been killed, made ill, or injured by their own or someone else's work. And we renew our commitment to demanding safe and healthy work for all. Let us remember the dead. And fight for the living.”
Jarvis gained his most senior endorser in Business Secretary John Healey
Jarvis’ story was compelling, a working class outsider who had fought for his country and was now running for office. His tone was unashamedly blue collar and populist. Jarvis’ main aim in the debate was to prove he was a loyal Labour man, and he accomplished this in spades. He spoke of his parent’s background as Labour activists and his loyal support for the trade union movement.
On the other end of the spectrum perhaps the biggest loser of the debate was Senator Liz Kendall, already struggling to be seen amongst the flashier Umunna and Hunt. Kendall received boos from the audience when she seemingly tried to outflank Howard on immigration. “I am angry about people trying to get into this country, scrambling onto lorries in Calais. If you come here from Europe, you should come to work and not claim benefits. You should respect the community you live in and our culture. For people outside Europe we need a strict points-based system like they have in Australia.” Kendall’s hawkish attitudes on immigration didn’t play well in the diverse audience of Bradford Labour supporters.
"The reasons why we lost aren’t complicated. They’re simple. We decided that the British public had shifted to the left because we wished it to be so. We never dealt with the central economic case of our opponents about where we fell short. We didn’t have answers to the big questions people were asking about THEIR future and that of our country – on jobs, immigration or the public finances. We didn’t lose because of Gordon's personality. We lost because of our politics. We need to meet people where they are at, not where they would like to be." - Liz Kendall, Labour Primary Debate (2013)
Liz Kendall did not have a good night at the debate
The most embarrassing part of the debate was when Kendall claimed that Howard had a policy of a legally mandated budget surplus, when she was informed this was untrue by the debate’s moderator, John Pienaar, she doubled down and criticised Pienaar for calling her out, languishing at just 5% in the polls Kendall couldn’t afford a bad debate performance and it spelled bad news for her campaign.
Ed Miliband too struggled in the debate, whilst he didn’t have any major gaffs like Kendall he had a large target on his back, coming under fire from all sides he struggled to respond. Miliband’s notes for the debate had been leaked to the media hours before in an embarrassing display. Ed’s aides knew his main challenge was his perceived “softness” so Miliband tried to be aggressive in the debate but many of the attacks fell flat. Miliband was mocked by many in the press for referring to himself as a “warrior”. Shortly after the debate a parody Twitter account name “tough guy Ed” appeared, the account challenging Russian President Mendev to “throw down”.
The other three candidates made very little impact, Burnham failed to differentiate himself from Miliband and spoke the least out of the three, whilst Hunt and Umunna failed to score any memorable lines. As the dust settled on the debate snap polls showed Yvette Cooper as the winner of the debate with 29% of respondents saying she was the most convincing, followed by Jarvis on 25%, Hunt on 20%, Umunna on 11%, Burnham on 7%, Miliband with 6% and Kendall on just 3%.
After an embarrassing debate Kendall withdrew and threw her weight behind Umunna. Miliband had taken a beating from the debate, whilst still in the lead his polling fell to 27%, followed by Umunna followed with 21%, Burnham with 17%, Cooper on 15%, Jarvis polling at 12%, and Hunt was at the bottom of the pack at 6%
“Liz Kendall has said she is no longer running for President, instead giving her backing to Chuka Umunna. In a speech in her home town of Leicester, Ms Kendall said Mr Umunna would be able to confront the "big challenges" facing Labour. Responding to his endorsement, Mr Umunna said his fellow Senator was "a big talent" and he was "delighted" to have his support. In his speech, Mr Hunt also criticised Ed Miliband's "timid" approach to the election. Mr Miliband has been accused of pursuing a 35% strategy - focusing on core Labour voters and disaffected Lib Dems. Ms Kendall said Labour needed a "100% strategy" that was "broad-based" and "forward-looking". She urged the party not to "turn inwards". She suggested that what was needed was a return to the combination of economic discipline and social renewal. "Not since 1983 have we been so out of step with the prevailing mood of the nation," she told the rally.” - Liz Kendall backs Chuka Umunna for President, BBC News (2013)
Umunna was quickly consolidating the modernisers behind his campaign
Critically assess the importance of TV debates in Presidential Primaries (30 Marks) - A Level Politics Exam (2019)