Mexico is not as widely known throughout the world as it is in its neighbour, the USA, and most other people know it vaguely as 'that place with the tacos and sombreros, right?'.
Americans typically have two views of Mexico, often simultaneously held by the same people -
Mexico was also home to some of the more urbanised Native American civilisations, including the Maya and the (very much overrated in an AH context because they're the one everyone has heard of) Aztecs.
Also, Mexico is America's beard.