Amid assassination, terror attacks, and congressional troubles, the 1996 election looked as if it would be a wide open affair as opposed to the 1964 election. The Republican party was looking for a talented nominee to put up against Pelosi, whose sympathy effect only stretched as far as partisanship allowed. Governor George W. Bush was widely courted, but his lack of experience beset him from launching a campaign. Senator Bob Dole, the 72 year old Senate Minority Leader, was focused on his work in the upper chamber after suffering a nasty heart attack early on in the year. RNC chairman Haley Barbour tried to convince former Bush cabinet secretary and football star Jack French Kemp to run, but he too declined a bid, as did Dole's wife Elizabeth.
Frustrated with the options presented, the establishment split between the campaigns of Senator Phil Gramm and former Education Secretary Lamar Alexander, with the former running a far more conservative operation. Gramm's calls for stringent economic deregulation gave him a booster with the fiscally conservative donors that made up much of the GOP's money base. His views were also far to the right enough to be acceptable to the base. His prior record as a Democrat was skewered by the campaign of radical conservative commentator Pat Buchanan, famous for attempting to primary president Bush 1992 and still making waves with his old voter bases. Buchanan was the one candidate who refused to shy away from attacking the legacy of Clinton in no uncertain words, speaking at length of the failures Hillarycare would've wrought. He sought to make an enemy out of the president, controversially saying "
She wants to be like Lyndon Johnson, but she'll end up like Jimmy Carter", implicitly comparing himself to Ronald Reagan.
Gramm's campaign would tumble during the course of 1995. His reputation as a Washington Insider was a tough one to evade, and as the divided congress tried going about its business, things got worse. Pelosi pledged to veto any attempt at welfare reform that didn't come with huge caveats and waivers on work requirements, and worse still, her landmark 'Lobbying Disclosure' bill, which sought to curb lobbying and soft money significantly, came under fire from pundits who saw it as trying to protect politicians from the wrath of their own voters. Pelosi's attempts to crack down on militia groups, which included an expansive gun control bill strengthening background checks and restrictions on the sale of semi-automatic rifles like the one used to kill president Clinton, provoked a massive backlash from Republican primary voters, who were eager to bloody the nose of Pelosi. Amid all of this chaos, businessman Ross Perot forgoed a second run at the presidency, leaving the nascent Reform party's nomination in the hands of former governor Dick Lamm, who would eventually garner a mere 4% of the vote, a point off of the 5 needed to get federal funding.
Gramm's victory in Louisiana was an upset, as Buchanan had been polling very well there in the run-up. A win in Iowa followed, confirming Gramm's momentum. Buchanan's campaign fell into a tailspin that would only be revived by a close victory in New Hampshire over Alexander, who would go on to win only two states in the process. Maverick businessman Steve Forbes was able to siphon off a few votes from the Gramm machine by positioning himself as stridently in favour of an all out flat tax, in a last ditch attempt to win over donors. He would end up winning five states, including New York in what was a serious upset at the time. Nevertheless, the ball was in Gramm's court, as Buchanan continued racking up poor primary performances. Buchanan would withdraw very late into the game, realizing that only a bullet would get him the nod, and even then it wouldn't be guaranteed. As a sop to those who desired for 'unity' in the party, he slotted Alexander to be his vice presidential nominee. The slogan was only worked out at the convention in San Diego, and it was to be "
For An America That Leads!", a clear shot at Pelosi.
Gramm's convention would work out well, as he was able to get his man Rick Perry, the Texas lieutenant governor standing for Gramm's senate seat, in the keynote slot. Perry delivered an inspiring speech calling for conservatives across the nation to come together and unite in order to soothe the fears of the American people. It was positive, in comparison to Gramm's rather negative takedown of the president.
President Pelosi had a bad start to the general election, with her veto of the Personal Responsibility and Work Opportunity Reconciliation Act garnering criticism from across the aisle. The act, which passed in the senate 73-26, was controversial for what many saw as the gutting of the welfare system and its replacement with a far inferior product. Pelosi had severe reservations on the bill, plus she was angry about her own revisions not being added in. Majority leader Daschle went back to the drawing board with senate Republicans in order to satisfy Pelosi, who by now was receiving attacks from high ranking Republican officials. The new 'revised' bill would be more along the lines of Clinton's original 'two years' vision. A concrete two year time limit would be implemented, but if people were playing by the rules and they still couldn't find work, they would continue to collect federal benefits which would be reduced over time. It wasn't an acceptable compromise for Republicans, but it still passed the senate easily.
The election campaign would be fought surprisingly little on Clinton's memory, with both candidates instead opting to fire shots at each other. Gramm had all the Republican big hitters like Dole and Reagan coming out to campaign for him, while Pelosi was instead forced onto the defense, still having to answer questions about Hillarycare and the welfare veto, as well as the ongoing war in Bosnia. Gramm was facing concerns about his proposed deregulation spree, as well as allegations that he was 'strong-arming' Senator Ben Nighthorse Campbell in order to get him to cross the floor to the Republicans. It was false, but it still stuck in the media zeitgeist.
Another veto came in late September. The Defense of Marriage Act, which had passed the senate with overwhelming support, came to the president's desk on the 21st. Pelosi, a San Francisco liberal at heart, couldn't bring herself to sign the bill which banned the government from permitting gay marriages. Several senators, including the otherwise moderate Chuck Robb, spoke out against the bill, and after the veto, many of the yea voters were whipped into the nay pile. The veto was overridden, but by a bare 67 votes. It still damaged the president severely in the southern states and other places where the 'moral majority' reigned supreme.
Pelosi's first debate performance was not admirable. Her old speaking style came back and she sounded nervous, while Gramm spoke at length with a folksy demeanor. Gramm gained in the polls, and many wondered if Pelosi was blowing the whole thing. Pelosi gathered her team - which included John Podesta and James Carville - in order to refocus their objectives. Pelosi chose to lighten activities in the south, seeing it as a guaranteed loss either way. Instead, she poured money into swing states like Ohio and Florida, the latter of which had gone against the national grain by voting for Bush in 1992. Arizona was also put in the general campaign strategy, hoping to utilize the Hispanic voting bloc. Pelosi's decent performances in the subsequent debates, in which Gramm came under fire for his comments about how taxing the rich was "
the equivalent of bigotry against the successful", which came across as elitist to many rural voters.
Pelosi was elected (or re-elected) by a larger than expected margin, despite a near Republican wipeout in the south. This was chalked up to the progressively improving economic situation, with a budget surplus projected for 1998. Gramm gave a short and improvised concession speech as he sincerely expected a victory. Instead, it would be Pelosi walking away as the first woman to ever win a United States presidential election, with over 50% of the popular vote to boot.
The congressional picture was a little different, however...