[12] The “Brand New Day” commercial is, of course, based on the OTL “Morning in America” commercial for Reagan’s 1984 campaign. Reagan also memorably used “Born in the USA” as a campaign theme (briefly) before both the subtlety of the lyrics drowned out the anthemic chorus and (more importantly) Springsteen himself vehemently protested the use of his song by the GOP (this seemingly happens every election cycle – old-school rockers naturally don’t tend to get along with “the Man”, and yet “the Man” always tries to co-opt one of their anthems).
Sometimes things are just
so well-written, I can't stay away.
A few things are worth noting here:
1. By using a 1982 song in a 1984 campaign commercial, Glenn and Carter truly have co-opted their inner Reagan. The Gipper was, of course, famous for his efforts to capitalize on current pop culture throughout his Presidency. Despite having a considerable edge in popularity among younger voters, the Democrats have never really followed suit IOTL.
Here's one way to look at it: IOTL, the closest Democratic analogue to "Brand New Day" is almost certainly the 1992 Clinton/Gore campaign's use of Fleetwood Mac's "Don't Stop," a upbeat rock song that emphasized the candidates' youthful energy. Of course, "Don't Stop" had been a huge hit for Fleetwood Mac...
in 1977, so the "youthful" Democrats were actually reaching fairly deep into the nostalgia bag.
Put another way: Imagine, if you will, Hillary Clinton using Pharrell Williams' "Happy" or DJ Snake & Lil Jon's "Turn Down For What" as her campaign theme next year.
2. You will not be surprised that I love this reimagining of Don Henley's career in a world in which the go-go '80s are marked by a resurgence of old-school liberalism instead of the sharp drift rightward we experienced IOTL. IOTL, Henley came out of the gate as a solo artist in 1982 with deeply bitter political songs like "Johnny Can't Read," "Them and Us," and a certain notable song protesting the state of the media that shall go nameless.
In fact, many of the songs in his '80s repertoire ranges from the wistful (songs such as "A Month of Sundays," which lamented the death of the small American farm) to the overtly political, such as "The End of the Innocence," a full-blown critique of the Reagan '80s. Even his non-political songs trended towards the sardonic, such as "All She Wants To Do Is Dance."
Of course, Don Henley
could do upbeat just fine, and I won't argue with you if you tell me that "Boys of Summer" is your favorite Henley song. But it's certainly the case that his entire career would have taken a
very different arc here in TWR.
3. In thinking about alt-Henley, I wonder about the alternate career arcs of other overtly political '80s artists, such as Phil Collins and Don Henley's friend Bruce Hornsby. Collins might direct his political ire towards Europe, becoming a sort of proto-Bono, but it's hard to imagine an album like Hornsby's
The Way It Is transformed into something like, say
Back in the High Life.
I hope you all enjoyed this last US Presidential election to be covered in That Wacky Redhead! Who will run in 1988? Sadly, the world will never know…
Unless things get
much darker in the next two years, you're looking at a race to see who can carry on the "Glenn Legacy." As with Reagan IOTL, there will be calls by Democrats in Glenn's second term to repeal the 22nd Amendment. Even assuming that Glenn avoids OTL's Reagan scandals, those are not likely to go very far. Glenn himself will be 67 in 1988 and will almost certainly look a decade older than that.
Carter is the obvious Democratic choice; he'll be just 64 in 1988, which is five years younger than Hillary Clinton will be next year. ITTL, Democrats are a bit ahead of OTL's curve in terms of the Vice-Presidency as a jumping-off point with VPs Lyndon Johnson (1964), Hubert Humphrey (1968), and Ed Muskie (1976) all becoming their party's nominee. On the other hand, like Glenn, Carter will look old for his age, and you might see some concerns that mimic OTL's concerns about Joe Biden.
Of course, all of this is pointless speculation, since Word of God tells us that we'll never know.
Anyway: congratulations on a fabulous update that marries the political and the pop-cultural in the best possible way.