1955
Disney releases Chanticleer, a project that had been in development since the forties. The film is slightly different from Disney's previous films, being more zany and slapsticky, complete with references to current pop culture. This film is also different from the usual Disney property for having no original songs. Instead, its soundtrack consists of pre-existing songs dating back to the twenties and thirties. This attempt is modestly successful at the box office, but gets mixed reception from critics, with some praising the attempt at trying something new and different, and others criticizing the film for being a one-note attempt at parroting the Warner Brothers formula. Disney decides to announce their most ambitious project since Fantasia: Babes in Toyland, set for a 1958 release, which they promise will be a return to form.
Warner Brothers releases Horton Hears a Who!, which gets great critical reception due to its message of tolerating others, even if their voices seem small. The story was the brainchild of Warner Brothers writer and storyboard artist Dr. Seuss, who had come to regret the racist anti-Japanese propaganda he had drawn during the war, and had dedicated the story to a Japanese friend of his, Mitsugi Nakamura. Warner Brothers announces its next film: How the Grinch Stole Christmas!, set for 1957.
Grinch isn't the only Christmas animated film audiences should look out for. There's also Walter Lantz's adaptation of the popular story and song Rudolph the Red-Nosed Reindeer, set for release in 1956, shortly after MGM's adaptation of Charlotte's Web, directed by Bill Hanna and Joseph Barbera, and produced by MGM newcomer Gene Deitch.
----
In case you guys are wondering, since Seuss is working directly at Warner Brothers, a lot of the stories we know as books IOTL aren't published as books first. He comes up with the idea, writes the text and draws some pictures, pitches it to Chuck Jones, and Jones and his crew come up with the rest of the story. Maybe Warner Brothers could publish some tie-in books like most animated film studios do nowadays, but they're mostly movies first.