Ken Auletta in Three Blind Mice says they were (basically) a butterfly away from a deal. CBS never got back to GE because of some egos and what not.I was very much aware of that proposal. I'm unsure whether or not GE was interested in CBS as much as it was with NBC,
It would also be funny (even if implausible) if Viacom ends up acquiring CBS earlier than IOTL instead of acquiring Warner-Amex Television
Hah. Viacom did buy a CBS station in this time period, so it’s not outside the realm of possibility.