Also, Reagan was a plain spoken fellow. And this dovetails in with the idea of a clear medium step, observe feedback, another clear medium step, etc. Or in business consulting terms, hurry up and make a mistake. Or, one reason Fox News is popular despite the fact that they get some stuff wrong, they don't hem and hew. It's something clear and straightforward and then you can take the idea to the next stage.
And I agree that the conservative philosophy was popular, and often not for the best of reasons. For example, economic conservatives didn't have that much success selling their ideas or their own, and so in many cases they tried to attach their ideas to resentment about civil rights. In fact, one of the real missed opportunities of OTL Reagan is that he didn't stand up and say, The time is here to accord African-American citizens their full rights as citizens. On this one Ronnie was very cautious, maybe because he knew from all the letters he received from conservatives what a charged issue this was.
And a variety of conservative views are still popular, more so than liberal views, but not as popular as those of independents. I like to think a variety of political views get better over time, both developing on their own terms and getting more interplay going with actual practice.
There's also the case that people get frustrated and jump and yell about what they know. For example, football fans who say, *'You got to establish the run.'* Even though on the pro level this changed in 1978 when passing and blocking rules were changed in the offense's favor. So, the language about 'cutting the budget' and 'stop spending' is much more established than is the language about doing smart things to maintain employment during a downturn, or perhaps even more importantly, not letting a job recovery lag too far behind the rest of the recovery. And I'm not even sure this should be termed liberal. I guess I think of it rather like a doctor appropriately doing whatever. I definitely think this side of economics could use it's own great communicator.