2010 San Diego Comic Con
Held on July 22 thru 25, 2010
With billions of dollars at stake, what was once a simple gathering for pop culture nerds to meet their idols has become a lucrative testing ground for Hollywood to gauge the public's interest in the next box office franchise.
Thursday
Hall H
Universal Pictures officially confirmed the long-rumored casting of Andrew Garfield as Archie Andrews as part of Marc Webb's live action
Archie film slated for a 2012 release.
Archie, along with Ridley Scott's
Oppenheimer and
Defenders of the Earth (in association with Paramount) will each be the centerpieces of the studio's year-long centennial celebration in 2012.
Later on at Hall H, Universal gave attendees a preview of
Scott Pilgrim vs. the World, which hits theatres worldwide in just three weeks.
Finally, Universal capped off its Hall H slate as the entire cast of
Defenders of the Earth came together for the first time. When the panel for the upcoming 2012 film ended, John Cena (Popeye), Chris Evans (Flash Gordon), Benedict Cumberbatch (Mandrake), Ben Affleck (The Phantom), Michael Clake Duncan (Lothar), Ryan Potter (Kshn), Elizabeth Olsen (Jedda Walker) and Thora Birch (Dale Arden) stood together on the stage to a standing ovation.
Attendees at Ballroom 20 saw a preview of Gramercy's upcoming sci-fi disaster film
Skyline. IOTL, despite the ambitious marketing campaign like you see above, the film was overwhelmingly panned by critics.
Exhibit Hall
On the exhibit hall floor the entire weekend, AMC offered an interactive preview of its new exclusive series
The Walking Dead.