Pro-wrestling historically has also labeled outsiders as heels and usually the faces were locals who responded to challenge over their masculinity or insults thrown against the public. Those faces were wrestlers hidden among the public, which is one of the first gimmick. Heels became foreigners and faces turned into patriots, so there is definitely an early history of nationalism.
One of the earliest foreign heels was a man named Tojo Yamamoto. He was born in Hawaii, however he was ethnically Japanese. In the 1960s and 70s, he would wrestle in the southern United States and attendees would boo because of his identity and look (Boaz incident). Around the same time, there was a wrestler who went by the name of The Sheik, purported to be a Muslim man from Syria. In addition to serving as a pioneer of the still-prevalent “hardcore” wrestling style, Fans’ reaction to villains like The Sheik and others such as the villainous manager Skandor Akbar was less in reaction to a current event and perhaps more caused by our fear of the unknown.
The Cold War produced an endless run of “Soviet” baddies across virtually every territory, all reveling in the lustful boos of an American audience conditioned to despise the U.S.S.R. Likewise, the Iranian hostage crisis and subsequent hostilities gave rise to one of the genre’s most infamous heels, Iron Sheik. We live in a much different world in the 2000s than we did in the 1980s.’
Interestingly, both of Mexico’s top promotions, AAA and CMLL, built main-event angles around American wrestlers with jingoistic personas. Though it turns a classic American wrestling trope on its head, it’s a throwback to an old formula for foreign wrestling promotions. The most basic, and oftentimes cheapest way to garner heat comes from pairing a foreign stereotype heel against a domestic babyface.
The Japanese wrestling scene rose from the popularity of Rikidozan, who achieved legendary status vanquishing American foes less than a decade after atomic bombs were dropped on Hiroshima and Nagasaki. Rikidozan’s conquests set the template for a common storytelling arc in Japan that persists even today: that of the monster gaijin. Tall, hulking Americans like Bruiser Brody, Stan Hansen, Big Van Vader, Bam Bam Bigelow and, yes, Hulk Hogan, functioned in Japan the same way “Russians” Ivan and Nikita Koloff, or “German” villains a generation earlier.
In USA, the longstanding connection between pro wrestling and the GOP is interesting. Many of pro-wrestlers seem to support less government intrusion, private-sector initiatives, more individual rights and freedoms, and strong free-speech protections. It’s perhaps because pro-wrestling is one of the most free-market-oriented industries in the world. Profit-generating pro-wrestling organizations like the WWE, the NWA, Impact Wrestling and Ring of Honor aren’t unionized and sadly have no plans to be. Pro wrestlers work as independent freelance contractors, although they can be signed to multiyear deals.
For some wrestlers, that status is legitimate. In the territorial area, wrestlers could move around as they saw fit, just as modern unsigned independent wrestlers can. Looking into pro wrestling’s past, there have certainly been calls and times when a union would’ve been much needed. Starting in the late 1940’s, when the National Wrestling Alliance had a subsequent monopoly on pro wrestling here in the United States. Colluding to control wages, stifle competition, and crush any resistant wrestlers, the NWA survived a federal antitrust investigation to dominate pro wrestling well into the seventies.
Pro-wrestlers either had to play by the NWA’s rules or be banished to the so called “outlaw” promotions or from the business altogether. When Verne Gagne’s AWA and Vince McMahon Sr’s WWWF broke away from the NWA’s stranglehold, it gave wrestlers more opportunities. The territorial days in the 70’s and early 80’s allowed wrestlers to jump from one promotion to the next without getting old and stale. They were considered by bookers and promoters as “independent contractors,” because in truth…they really were. They worked territory to territory making as much money as they could without really committing to one particular area.
Still, there have been attempts at unions in pro wrestling in the past, most of which went nowhere. Pro-wrestling union has been long talked about since the dawn of the business. The main individual who spearheaded the movement in USA was none other than Jesse ‘the Body’ Ventura. Jesse Ventura saw a huge opportunity for the roster to take a stand, get organized, form a union and get their piece of the WWF’s pie. One night after a television taping, Ventura waited for the right time to propose his plan. WWF management were away in booking meetings and Ventura gathered all of the available wrestlers in the locker room and went to work.
He told the wrestlers about the WWF considering all of its wrestlers as independent contractors, yet were not allowed to make money elsewhere. They were exclusive property of the WWF, despite being called independent. There was no 401K, no retirement plans and no health insurance. It all didn’t measure up to Ventura. Wrestlers like Bret Hart and Rowdy Roddy Piper seemed in favor of unionization. Someone, allegedly Hulk Hogan, had apparently gone to Vince the next day and ratted Ventura out. It subsequently scared off everybody who may have been remotely interested in unionization for fear of losing their job.
WWE accentuated it tremendously and turned pro-wrestling into politics. Vince Mcmahon is a conservative and he's the most important figure in wrestling so yeah I would say WWE as a whole leans right, not to mention his wife is in Trump's cabinet and worked in WWE for most of her career. People will probably knee jerk and say "of course not wrestling has people with all sorts of varying political opinions" but I think mainstream american wrestling has definitely leaned right thanks to WWE.
In my opinion, you need to avoid the takeover of pro-wrestling by Vince McMahon Sr and to allow the unionization of pro-wrestling. Another possibility is to have NWA not avoid a federal antitrust investigation. A higher number of promotions and a public revelation of NWA illegal practices towards wrestlers could push for unionization in smaller promotions.
Mainstream pro-wrestling is WWE. WWE is right wing because of the leanings of it's owner. Avoiding takeover of pro-wrestling by WWE would then diminish the influence of GOP and politics in the business. It could help unionization without a monopolizing behemoth. Allowing unionization would perhaps be a good way to attract rookie pro-wrestlers who are neither libertarians nor republicans. It would also silence or neutralize right-wing owners/storytellers.
In Mexico, one of the biggest pro-wrestling strike occurred due to television rights in CMLL promotion during the 1990’s. The union was concerned that wrestling on TV would keep fans from attending live shows occurring simultaneously, and also that the TV stars would monopolize bookings with smaller promoters, leading to less bookings for local favorites. It happened late, because pro-wrestling had been banned from television in Mexico City since the 1950's because of a perceived negative influence on children. It could happen earlier in USA and also lead to unionization in bigger televised promotions.
Of course, you won’t avoid the use of foreign heels gimmicks, especially during the Cold War or in case of foreign crises. It should only be noted that WCW had less foreign heels than WWE during the same period. WCW had some good and interesting progressive storylines without relying too often on stereotypes. I can imagine them pushing in this direction nowadays, if they avoided being bought by WWE (and kept Eric Bischoff in command).