The following is taken from an interview between Sam Rubin of KTLA Morning News and Mark Cerny of Cerny Games on the morning of October 19th, 2004.
Sam Rubin: "Good morning everyone, Sam Rubin here. Today we are covering a bit of an unconventional topic, at least in regards to our usual coverage of movies and television shows, that being video games. Joining us here today is probably someone whose insight regarding the game industry is likely greater than what I have to offer. Please welcome Mark Cerny of Cerny Games."
[applause from studio audience]
Mark Cerny: "Well thank you for inviting me today, Sam, though I wish it could've been under more positive circumstances."
Rubin: "Indeed. First, you mind telling us what you do in terms of video games?"
Cerny: "Well, to start with that, I have worked for Atari, Sega, Crystal Dynamics, and Universal Interactive in the past, and I've worked on titles like Marble Madness and Sonic the Hedgehog 2, so hopefully that makes everyone here feel a bit more comfortable."
[some chuckling from the audience]
Rubin: "Quite an impressive resume, to have been at Sega during their glory days. Obviously nowadays they don't produce consoles anymore, though I understand you do work with Sony, the producer of the PlayStation and PlayStation 2, as well as the upcoming PlayStation Portable."
Cerny: "Yeah, I've been working with Sony in some way or another for around ten years, though 'with' is the operative role. My role is more of an advisory position, where I help out Sony, as well as affiliated studios like Naughty Dog and Insomniac Games. Though today we're not discussing either one of those."
Rubin: "Indeed, today we are discussing another Sony-owned studio and a title that has left something of the sour taste in the mouths of parental media groups, as well as people beyond that. Today we're talking about Killzone, the first-person shooter by Guerrilla Games that utilizes online multiplayer, but whose single-player content is what is causing ratings boards and the like to worry. To my understanding, it seems as if Killzone's story mode has players taking control of the bad guys, a group of space warriors called the 'Hell-guns', did I say that correctly."
Cerny: "Helghast, which is pronounced "Hell-ghast."
Rubin: "Right, Helghast, sorry about that."
Cerny: "No worries at all."
Rubin: "So I gotta tell you, I'm not too familiar with the medium as a whole, but I do know that a few years back, a game named Halo was released for the Nintendo X, and it revolved around a group of space soldiers as well. Would I be correct in saying that the game was the main influence of Killzone?"
Cerny: "Correct, and the idea to play as who would traditionally be the villains of this sort game was used in order to separate the game from Halo. We - or more accurately, Guerrilla, felt it lended more to Killzone's identity by having it revolve around the villainous faction rather than the heroic one."
Rubin: "It sure seems that Sony wants otherwise, considering that they called it a 'Halo killer'."
Cerny: [chuckling] "Well, I don't work in marketing, I handle more of the developmental aspect of consoles and games, but I'm sure they're listening right now."
Rubin: "Probably. So Mark, what I want to know is what do you think about the responses to this game's supposed glorification of violence? I'm not accusing you or them of anything, but I feel like it's worth listening to the perspective from someone in the video game industry."
Cerny: "I was around 28 when the first Mortal Kombat came out, and as some might remember, the Sega Genesis version had a cheat code that allowed for the Fatality moves to be performed without any sort of censorship, so I've been around this alley before, kind of. That being said, I would argue that the main difference between Mortal Kombat and Killzone is that the fatalities were done with the intent of being stylish and gory, and that anyone could do these kinds of move, be it good guys or bad guys. Now Killzone, while on the surface looking as if it glorifies the bad guys, does show that they're not exactly the happiest people in the world. Higher-ups in the Helghast army, such as Commander Riektov, do what I think is a good job of making it clear that these aren't people who you want to be working with or siding with."
Rubin: "Even so, you still get to play as them, which is the main point of contention for many of these groups."
Cerny: "I don't see as being too bad, if I'll be completely honest. We're all familiar with war films like Apocalypse Now, Full Metal Jacket, and Saving Private Ryan, all of whom aren't shy about showing and demonstrating how horrific and violent war is, and how even the so-called 'good guys' are not free of committing many sins during these wars. In the case of Apocalypse Now, I'd even argue that the US Army are the bad guys when you look at their involvement in the war, so it's not like all these other depictions of war in media have been sanitized or from the perspective of morally-correct people."
Rubin: "That is true. Apocalypse Now and Full Metal Jacket do a great job is showing how flawed the US Army was when it came to handling the Vietnam War, while Saving Private Ryan perfectly demonstrated how hellish war can be. Still though, I have to ask: Sony already publishes the S.O.C.O.M. series, not to mention that Sony currently shares close relations with Electronic Arts, the publishers of the Medal of Honor series, which was notably created by Steven Spielberg himself, so why is Sony choosing to launch an ambitious and potentially risky new game, rather than focus on S.O.C.O.M. or Medal of Honor? Why go to all that trouble?"
Cerny: "Well, I believe you brought it up earlier that Sony had called this a "Halo killer", and I'd say that this desire to provide an actual competitor to Halo is why we made a brand new game with a science fiction setting, rather than relying on S.O.C.O.M., though I should mention that our other first-person shooter series, Snowblight, is a getting a sequel due for next year, and we anticipate supporting that one if anyone is interested in science fiction games like Halo. And as for Medal of Honor, while we are close with Electronic Arts, and while they provided us with Def Jam Vendetta as an exclusive, they're hesitant on making Medal of Honor a full exclusive to PlayStation platforms, and ultimately it's up to them as to whether that happens or not."
Rubin: "I remember hearing that Steven Spielberg did Medal of Honor, and so when I went to buy it for the kid of a friend of mine, I could only find it available for the PlayStation, and when I asked the store clerk about it, she confirmed that it was only on the PlayStation."
Cerny: "Which console were looking to buy it for?"
Rubin: "The Sega Dreamcast. [laughing] Shows you all I have to know about video games, doesn't it."
Cerny: [laughing too] "You haven't done too badly today."
Rubin: "Well, I still needed to invite you to help me. And on that note, that's all the time we have for now. I'd like to say thank you to Mark Cerny for coming on here with us today."
Cerny: "No problem, and thank you for inviting me to your show."
---
Offices of Apple Inc., Cupertino, California.
Tim Cook: "Well that interview was something."
Steve Jobs: "Yeah. I'll admit, the controversy over that game has made really nervous as to whether we should've advanced with Epic Games' project, though it seems that Mark Cerny seems to know his shit pretty well."
Cook: "So we're not moving forward with cancelling Epic's game."
Jobs: "Definitely not. We need our own shooter series if we want to compete with Nintendo and Sony at this. Hell, I'm thinking that we may need more than one, but our studios in San Francisco, Prague, Florence, and Tokyo are all working on their own projects, while Eidos is currently focused on the Tomb Raider game."
Cook: "Do you think Epic could possibly do two games at once?"
Jobs: "I don't want to risk both of them failing if we split up their workers too much. What about Team Bondi?"
Cook: "We partnered with them specifically because of Sony's close relations with Rockstar. If we don't have an answer to Grand Theft Auto, then Sony will pole-vault over us once the next one releases."
Jobs: "What about the two studios Cerny mentioned during that interview? The ones that he was close with?"
Cook: "Naughty Dog is owned by Sony, there's no way we can work with them."
Jobs: "But what about the other one?"
Cook: "Insomniac is close with them, but Sony doesn't have any sort of ownership over them. So far they've done Spyro the Dragon and the Ratchet & Clank games. I actually tried one of the latter out at a press event, and it feels like to me that they could produce a good shooter."
Jobs: "You think so?"
Cook: "I say it's worth a shot."
Jobs: "Set up a meeting with them, then. And whatever their price is, we'll pay double."
Cook: "Alright, I'll let you know soon, then."