April 3, 1983
After the airing of Saturday Night Live, General Electric-owned NBC affiliate WTCN-TV fades to black, preparing for a station change. Meanwhile, on the first day under the new name, WTCN-TV will became WGEB-TV (the call letters really stand for General Electric Broadcasting, the station's owner).
This would expand further through the feels of General Electric Broadcasting, who already owns its flagship property WRGB-TV in Schenectady/Albany/Troy, and also WNGE-TV in Nashville (originally an ABC affiliate, became a NBC affiliate in 1980, as market leader WSM-TV switches to ABC), KOA-TV in Denver, KRGB-TV in San Francisco, and WKYP-TV in Philadelphia, also fellow NBC affiliates.
The circle 11 logo, used by the station since 1981, appeared with the WTCN-TV call letters. The call letters change to "WGEB", and the announcer said that "WTCN-TV is now WGEB-TV. GEB is stood for the station who owned it, General Electric Broadcasting", accompanied by a campaign theme.
WGEB-TV changed its news set to resemble the one used by KOA-TV in Denver, who was also a General Electric-owned NBC affiliate.