Chapter 257: KCRA to get NewsCenter branding
February 21, 1986
KCRA and KOVR officially swapped owners and network affiliations. Scripps-Howard Broadcasting took control of KOVR, while KCRA was sold to Outlet, and KCRA and KOVR reverted back to being NBC and ABC affiliates.
At the same time, KCRA began using the "NewsCenter 3 Reports" branding.
KCRA's news presentation put an increase to viewership as well with their family leadership.
KCRA-TV was built by Kelly Broadcasting in the mid-1950s after the freeze ended, originally as a NBC affiliate and switched to ABC in 1982.
KCRA and KOVR officially swapped owners and network affiliations. Scripps-Howard Broadcasting took control of KOVR, while KCRA was sold to Outlet, and KCRA and KOVR reverted back to being NBC and ABC affiliates.
At the same time, KCRA began using the "NewsCenter 3 Reports" branding.
KCRA's news presentation put an increase to viewership as well with their family leadership.
KCRA-TV was built by Kelly Broadcasting in the mid-1950s after the freeze ended, originally as a NBC affiliate and switched to ABC in 1982.