That's the thing. Unless you went into one of those Comic Book Shops, no-one would be exposed. Comics were long gone from other retailers
As the Marvel Movies show, people are interested in the IP, and even the 2nd rate DC efforts
But in the ''90s, it was a bewildering number of lines out there, and too many individual books( that too many had X -something in the Title) needed to be purchased to keep up with events, with time travel and alternate universes.
The the Covers and collectability nonsense ontop it all.
So with monthly books, to make anything move the story along, you had to jump the story from title to title with cross-overs, that were too difficult but for all the true fanboi