Upton Sinclair Presents William Fox (Loew/MGM & Fox Films merge into superpower 1929)

Upton Sinclair Presents William Fox
“He [Fox] was never more sure of himself in his life than on that July morning as he was rolling on his way to the golf course. "While my car was riding to Long Neck, I was dreaming of the perfect conclusion. Life had just begun, and this was to be the greatest stepping-stone of my career. At fifty-one, I was to be the head of the largest company of its kind in the world”

Turns out this was July 1929. Turns out Fox would suffer a car crash that day so bad that by the time he recovered Wall Street vultures had stolen his company as stocks collapsed. Turns out, to be fair, Fox was losing it and overextended anyway, his odds of succeeding at the merger let alone directing the new company are slim even minus an ill-timed disaster. There’s a long complicated story about Louis B Mayer calling in antitrust favours over being snubbed.

But what if?

Fox Films had what became 20th Century-Fox Films IOTL, a huge lot/studio right outside Los Angeles—at the forefront of modern technology when built. Fox Films also controlled around 400 theatres, including half a dozen flagships in major cities (those are the ones you might remember). Loew’s controlled only 175 more, but aside from Fox Films no other theatre chain in the country had been as profitable and well run. And this is two long decades before events that might not occur ITTL force the antitrust division of studio from theatres.

Fox Films with Loew’s theatres and oh yeah MGM itself is the most powerful movie company in existence, still a solid first if Warner Brothers merged with Paramount. It’s also run by a liberal who hates bankers, sup EPIC 1934.

“Off-screen, Fox did what he could. Believing that economic power drove social change, he went out of his way to employ minorities in ancillary positions. For the 1916 run of A Daughter of the Gods at the Lyric Theatre on Broadway, he hired young African American women as usherettes—the first time in the Lyric’s history that had been done. Soon, African American usherettes were working at all the major Fox theaters. On Fox movie sets, the atmosphere was notably egalitarian. A journalist visiting the restaurant at a Fox studio in Fort Lee, New Jersey, in 1917 remarked, “It seemed the melting pot of the races with a vengeance . . . here was no color line drawn, and blacks and whites mingled freely.”

The Man Who Made the Movies
Vanda Krefft

By the time of our POD he is not what he was, but he rallied in his terrible circumstances after—perhaps he rallies when he is top of the world? Fantastic book by the way, this is just like the biggest of PODs I’ll bring up from it.

So. The most powerful man in Hollywood still clings to romantic notions of boyhood socialism and financed Sinclair to the Governor’s mansion. And perhaps he can influence America itself, publicly or with the connections you get in his position. Fox was a Hungarian Jew, quiet about it but real, his effect on broader American policy could be gigantic in saving people.

What next? Honestly failure is the most probable option, although still interesting given the many changes already. But Fox was a going concern for at least another decade or two if he pull through everything, the effects on LA/California/Hollywood are huge— plausible butterflies all over the place federally too.
 
If the merger had gone through Loew’s and Paramount would have been forced/agreed to end their preferential treatment deal. This and Fox/Loew/MGM support would have meant the Warner Brothers / Paramount merger probably goes through… although President Hoover did keep going on about antitrust.

As for United Artists it depends on what Joseph Schenck does, perhaps he leaves united WB/Paramount earlier? Later? Does he get ownership stake in UA keeping them together with Twentieth Century Pictures?

How the heck do the Warner Brothers get along with Paramount’s Zukor?

What does Louis B Mayer running MGM do when Fox takes over?

What does Nicolas Schenck running Loew’s theatres do when Fox takes over? Move over to join his brother and run UA theatres?

Unchanged in very short term: Columbia, RKO (when created), Universal.



I have to imagine the crash makes Fox’s anti-banker / anti-Wall St ravings sound pretty sensible to the other studio heads. Which means they need a new set of suckers—oil guys? Maybe Getty and Hughes each pick up a studio cheap.

They could also turn to purely California banks: Wells Fargo Bank & Union Trust, Banca d'America e d'Italia, Farmers and Merchants Bank of Los Angeles. If the big studios are circulating money much heavier in California that should be an overall boost to the economy in the state. It will also be deeply interesting to see if this is enough to give California the banking weight of Wall St earlier than OTL.

And of course outside shot Fox gets Sinclair to the Governor’s mansion in ‘34.
 
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If the merger had gone through Loew’s and Paramount would have been forced/agreed to end their preferential treatment deal. This and Fox/Loew/MGM support would have meant the Warner Brothers / Paramount merger probably goes through… although President Hoover did keep going on about antitrust.

As for United Artists it depends on what Joseph Schenck does, perhaps he leaves united WB/Paramount earlier? Later? Does he get ownership stake in UA keeping them together with Twentieth Century Pictures?

How the heck do the Warner Brothers get along with Paramount’s Zukor?

What does Louis B Mayer running MGM do when Fox takes over?

What does Nicolas Schenck running Loew’s theatres do when Fox takes over? Move over to join his brother and run UA theatres?

Unchanged in very short term: Columbia, RKO (when created), Universal.



I have to imagine the crash makes Fox’s anti-banker / anti-Wall St ravings sound pretty sensible to the other studio heads. Which means they need a new set of suckers—oil guys? Maybe Getty and Hughes each pick up a studio cheap.

They could also turn to purely California banks: Wells Fargo Bank & Union Trust, Banca d'America e d'Italia, Farmers and Merchants Bank of Los Angeles. If the big studios are circulating money much heavier in California that should be an overall boost to the economy in the state. It will also be deeply interesting to see if this is enough to give California the banking weight of Wall St earlier than OTL.

And of course outside shot Fox gets Sinclair to the Governor’s mansion in ‘34.

Pretty interesting scenarios.

Any idea what Walt Disney, Darryl Zanuck, David O Selznick and Samuel Goldwyn are up to?
 
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