In 1961, the long serving French liner
SS Ile de France was retired at the end of the year. Preparations were already underway for the
SS Bretagne to enter service and she was undergoing sea trials, due to make her maiden voyage in a few months. Originally, the plan had been to sell her for scrap as was usual. But the
Ile de France was a significant vessel having served for 34 years with great popularity. She was the first ship to pioneer the new modern Art Deco style that turned the ocean liners from being floating historical palaces and museums to having a style of their own as "ships." In the 1920s-50s, she carried a vast number of famous clientele, especially film stars.
The French Line was also deep in debt due to the unfathomable 100 million USD price tag for the
SS Bretagne and although revenues were also high, they decided to spend a bit more money and take a risk to increase revenues. They would go on to pioneer the first floating hotels business. They chose Cannes, which was the site of France's premier film festival and a magnet for directors, actors and actresses. They would transform the
Ile de France into a famous hotel and museum ship, which in addition to her magnificent Art Deco interiors, would showcase famous photographs of all the celebrities and film stars that travelled on her over the years.
The floating hotel Ile de France was considered to have the best French restaurant in Cannes.
And so the
Hotel Ile de France began her extremely successful second life. Celebrities and film stars flocked to stay on her still attracted by her glamorous legacy. During the "off-season", she was also frequented by wealthy tourists staying in the French Riviera who often made sure to book a night on the
Ile de France. Her success was greatly encouraging to the French Line who had discovered another lucrative avenue for increased profits. When the monumental
SS Normandie was finally retired at the end of 1973, the company entered a joint venture with Prince Rainier of Monaco to turn the ship into a hotel and floating casino. As the years went by, the Principality of Monaco would become associated internationally with its greatest tourist attraction. And likewise when one spoke of the
Casino and Hotel Normandie, Monaco immediately came to mind.
The monumental dining room of the former SS Normandie transformed into the main cardroom of the casino and hotel, by far the most famous image from the moneyed Principality of Monaco.
Wealthy gamblers can take a break in Normandie's superb winter garden with real rare plant exhibits and birds.
Cunard also took notice and when its pride ship the
RMS Queen Mary was retired in 1967, she would be converted into a floating hotel, exhibition space and tourist attraction in the resort town of Brighton. The ship would become the most famous tourist attraction of the town and would go a long way to restoring Brighton's former status as a premier seaside resort as visitors all over England flocked just to see arguably Britain's greatest liner, still the proud holder of the Blue Riband to this very day.
Queen Mary in all her unchanged glory still docked in Brighton's famous palace pier that was expanded just to accommodate her.
Even the US caught on to the new popular trend of ocean liners being turned into popular attractions and floating hotels. The US-made
SS America, the greatest liner ever built in that country with all its remarkable elegance would find a gentle retirement home in Long Beach, California in 1978 after being sold to Chandris and serving the Europe-Australia immigrant route as
SS Australis. She was repainted in her old colours, refurbished and restored to her original interior look, and rechristened to her former name before retirement.
SS America, the pride of Long Beach, the state of California, and the nation
And of course the self-proclaimed greatest city in the world, New York, had to have its own ship. Thus in 1973, when the Dutch liner
SS Nieuw Amsterdam was finally retired, she was sold to the city of New York over the vociferous protests of Dutch patriots who wanted their ship to come home. But the Americans had placed the higher offer and New Amsterdam WAS the former name of New York. She would find great success as one of New York's noteworthy establishments with a great hotel, beautiful interiors, and an excellent restaurant complete with a well-built theatre and performance venue.
New Amsterdam, the toast of New York high society.
But the Dutch would get a ship of their own much later. In 1997, when the liner
SS Rotterdam was retired she would return to the port of her birth: Rotterdam. In the same year, the by-then legendary
SS Bretagne would also find a home in the city of Nice.
Rotterdam returning to Rotterdam, in her original state that she was launched in 1959, to the great joy of all of the Netherlands.
These seven ships: the French Line's
Ile de France (Cannes), Normandie (Monaco), Bretagne (Nice), Cunard's
Queen Mary (Brighton), Holland America Line's
Nieuw Amsterdam (New York City), Rotterdam (Rotterdam), and US Lines'
America (Long Beach) stand as the only seven surviving liners from the ocean liner era. But they give visitors an excellent insight into the realities, but also the beauty of the old liners, so that we may never forget our common history and the hard work of its designers. And they still prove to be quite profitable for their owners.