Tobacco and smoking never catch on in Europe

In OTL, in the 17th Century England's North American colonies began shipping tobacco back to England and the rest of Europe, and smoking became a regular habit. Tobacco became a valuable cash crop and commercial comodity for several of England's North American Colonies.

But what if Europe never develops a taste for tobacco and smoking? Heck, even the white European colonists don't like tobacco either for smoking or chewing.

What happens then? Is there another cash crop or is there another resource, comodity, anything those colonies can use commercially that can replace or do the same things commercially that tobacco did in OTL?

If so, what is it and how would it be used?
 
Cotton perhaps? I'm not an expert about this stuff, but cotton became big later. If tobacco is an utter failure and cotton, or anything else, doesn't grow good then the Virginia colony will fall from lack of funds. The English would then have to refocus their colonial effort somewhere more valuable, like maybe in the Northeast where there was access to the fur trade. Alternatively, England could flat out forget about colonies in North America for the time being and focus its efforts in other places, maybe concentrate more in the Caribbean where sugarcane is big and has a ready market in Europe.
 
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