Lets say Time's prediction was right and Mad did end up being simply a "short-lived satirical pulp". How would this affect comedy and comics? I know one side effect, dan clowes and peter bagge, both big names in the "alternative comics" genre of the 90s, got their start working for Cracked magazine in the 80s. With no Mad, none of the ripoffs like Cracked would exist, meaning they would have had nowhere to hone their work.