IDW(Idea and Design Works) was founded in 1999 by comic book artists such as Ted Adams, Robbie Robbins, Alex Garner, and Kris Oprisko. Each owned an equal 25%. In the 200's the company developed TV Show projects including
Una Fanta and the screenplay for the Film
30 Days of Night, which was produced by Sam Raimi after it was adapted into a comic, start a bidding war for the film rights. The company also won awards for their next title
Popbot. After this IDW began to succeed Dark Horse as the King of Licensed comics, gaining the rights to
Star Trek, CSI, Mars Attacks,
Underworld, The Shield,
24,
Angel, The
Of the Dead series,
Shaun of the Dead, Silent Hill,
Castlevania,
Metal Gear Solid, and
Speed Racer. The company also gained the rights to several Hasbro licences with the agreement to cross them over as Hasbro wanted a Shared Movie Universe. This license included
The Transformers,
G.I. Joe,
My Little Pony, and
Jem. IDW frequently crossed over the characters they had the license to, this included the likes of
Star Trek vs Mars Attacks, CSI and
the Shield. Shaun of the Dead and the original Romero Zombie universe and so on.
In 2008, IDW was licensed
Doctor Who from the BBC, and released
Doctor Who Classics and
Doctor Who Magazine. The former focused on the adventures of classic Doctors while the Latter told stories featuring the current Doctor. The first new story was
Doctor Who: Agent Provocateur and then
Doctor Who: The Forgotten which had the Doctor trapped in his own mind, forcing him to remember past adventures in different incarnations. IDW also released the sequel to Michael San Giacomo's "Phantom Jack" Image Comics series with "Phantom Jack: The Nowhere Man Agenda." The graphic novel is notable because it features the death of the main character, a reporter who can turn invisible. IDW also gained the rights to
Army of Two,
Dragon Age, and
Dungeons & Dragons.
IDW released their first crossover
Infestation. Done a bit differently than most crossovers. In this case, a zombie virus capable of infecting machinery as well spreads to the worlds of
Transformers, G.I.Joe, Star Trek, Teenage Mutant Ninja Turtles, and
Ghostbusters, though each deal with the threats separately, however a few volumes has several of the casts meeting each other. There crossover was such as success that it led to others. IDW also gained the rights to
Judge Dredd, The Crow, and
My Little Pony Adventures.
IDW did Infestation 2, which dealt with a new threat, in this case the Old Ones from H.P.Lovecraft's Cthulhu mythos attacking the worlds of
Dungeons and Dragons, Transformers, Teenage Mutant Ninja Turtles, G.I.Joe, Star trek, Ghostbusters, and
Godzilla. A third Infestation Crossover was released with the antagonists being the Martians from
Mars Attacks, which attacked the worlds of
Popeye, Ghostbusters, Hasbro, KISS, and
My Little Pony Adventures. The
My Little Pony Adventures has Queen Celestia deactivate the Martian weapons with magic, forcing them to attack Ponies in other ways and eventually learn the Magic of Friendship, be sent back to their own universe to spread Love and Friendship only to terrify the other Martians, who proceed to kill them. Another moment had the Martians land in the world of the "
Of the Dead" series and be attacked by Zombies for their Big Brains. Other minor crossovers occurred as well including Doctor Who/Star Trek: The Next Generation: Assimilation2, which featured the Borg and the Cybermen teaming up and the Doctor and Enterprise united against them), Transformers/Star Trek: The Prime Directive(which included a toy of Tiberius Prime, the Enterprise as a Transformers), and Ghostbusters/Transformers.
Popeye vs the Martians
Assimilation2
In February 2013, IDW Publishing announced a partnership with Cartoon Network to publish comics based on the network's television series and reprint older Cartoon Network comics. Since then IDW has released content based on all Comics Series under the Cartoon Network belt. This has included several crossovers between the various Cartoon network shows, the most recent announcement being an adaptation of Cartoon Network: Apocalypse coming in 2022.
Picture this but as a Crisis on Infinite Earths style crossover with all the Cartoon Network Characters
rather than a focus on one for Cartoon Network: Apocalypse
IDW also acquired Top Shelf Productions in 2015. That same year they made a deal with Disney to continue publishing comic books based on their staple of characters including
Uncle Scrooge, Donald Duck, Mickey Mouse and others.
In 2016, IDW launched the Hasbro Reconstruction Initiative, which brought together their Hasbro properties into one shared world, starting with the storyline
Revolution.
The first part
Revolution dealt with an alternate world in which the Cybertronians annexed Earth, while intended by Optimus Prime to be peaceful and to protect Earth, Humanity itself sees this as an invasion though the Cybertronians have attempted to improve the life of humans(including in a cameo, the musician Jem, who uses a Cybertronian AI named Synergy during her performance). Earth is not advanced enough to pose a direct threat.to the Cybertronians. This leads the President of the United States to reactivate the G.I.Joe mission force led by Joe Colton. Colton contacts his old teammate Miles Mannheim but is refused. It is revealed Mannheim is working with the evil alien conqueror Baron Karza and has formed his own team known as M.A.S.K. G.I.Joe becomes a resistance team on Earth opposing the Transformers(This version of the Transformers include every single Autobot in the franchise's history). Things get complicated when ROM shows up. Mistaken by the human forces he is attacking to be a smaller sleaker Cybertronian assassin. ROM actually reveals that he is targeting members of a magic using species known as Dire Wraiths, which have infiltrated humanity at the highest levels with Joe Colton being replaced by a Dire Wraith. A group of Autobots discover the mineral Ore-13, which the Cybertronians and Dire Wraiths are after but are ambushed by M.A.S.K. with the autobot Kup being taken prisoner.
Optimus Prime and Rom investigate, Rom being a human astronaut who's life was saved by Cybertronian technology, is able to use nanites to discover the properties of Ore-13. Prime and Rom shrink down and discover a small colony of Microscopic Cybertronians living on the mineral(Micronauts if you will). Prime and Rom debate over whether to use the power of the Ore-13 to end the war and save lives at the cost of the Micronauts, with Prime ultimately deciding not to sacrifice the Micronauts. A battle results in the villain Baron Karza taking the Ore-13 and the Micronauts prisoner when Prime refuses to destroy it to prevent it from falling into the wrong hands.
Forming a new strategy to combat the Dire Wraiths, Rom discovers that the Dire Wraiths have been infiltrating Earth for so long that many have had offspring. After destroying several towers used to suppress the mystical abilities of the Dire Wraith offspring, this causes several individuals to manifest magical abilities, making it easier to find them, though some are killed by their inability to control their new powers. This leads to large backlash when the presence of the Dire Wraiths is revealed and people with abilities are persecuted. While unnamed, a group of girls clearly intended to be the Equestria Girls versions of the
My Little Pony: Adventures appear among the group of people with abilities being attacked.
With their cover blown, the Dire Wraiths attack the White House and the United Kingdom among other locations, with the Decepticons ironically having to aid the Autobots. Britain reactivates its "Action Man" Program, it's answer to G.I.Joe and sends its top agent Ian Noble on a mission to infiltrate the Dire Wraith compound, where he befriends and rescues Kup. The villain Baron Karza reveals himself and used the Ore-19 to gather Dire Wraith energy and become a giant powerful being while having the backing of M.A.S.K. and the Dire Wraith armies. This forces everyone including the Cybertronians and the G.I.Joe to attack him. With the help of the Micronauts and the repentant M.A.S.K. pilot Matt Tracker, the group is able to destroy the Ore-19 from within while saving the Micronauts, causing an explosion that seemingly destroys Baron Karza.
Revolution was followed by a sequel.
First Strike in 2017. The sequel had Joe Colton vowing to destroy all Cybertronians. He takes the identity of Baron Ironblood and forms a team consisting of Doctor X, Storm Shadow, Destro, Miles Mayhem, Shazraella and Garrison Kreiger. A year after
Revolutions, Humanity is preparing to join the Cybertronians as equals when the speech is interrupted by Colton's forces, who have technology capable of killing Cybertronians. G.I.Joe leader Scarlett is determined to save her mentor without killing him, while seeking to find his motivations for becoming evil. Colton's next move is to use a mystical talisman to poison the core of Cybertron, which would eventually destroy the planet. The team of Heroes assembled to combat Colton thwart a scheme by Destroy but are caught up in the legal politics and are berated by a beaucratic Starscream. When Ironhide struggles against Colton's team, Optimus Prime violates the law to bust out Scarlett's team. The tram and Colton's forces battle on Cybertron, which is complicated when the Cybertronian forces attempt to arrest both sides. In the final act Krieger reveals himself to be the wizard Merklynn, who reveals his intent to destroy technology and replace it with magic, which includes using the talisman to turn Cybertron in to a new version of his homeworld Prysmos. Both sides united to defeat Merklynn with Colton feeling deep regret for his actions. While Merklynn is defeated and seemingly destroyed, Cybertron has been partly transformed into a lush green planet inhabited by a race of magical sentient Equines with most Cybertronians now force to move to Earth and other colonized worlds. A Cybertronian signal is sent out to space, awakening the being Unicron.
Also in 2017, IDW claimed the rights to
Sonic the Hedgehog, after the cancellation of the Archie Comics run. That same year as series of crossovers with
Aliens were released including
Star Trek: The Next Generation/Aliens: Acceptable Losses with Dark Horse Comics. The crew of the Enterprise encounter Xenomorphs with the story also featuring the Borg and the Romulans
In 2018, they released a crossover
Rick and Morty vs. Dungeons & Dragons. and
United, the finale to the Hasbro shared Universe in which all the Hasbro licensed heroes united to save Earth from Unicron(Less detail due to this being largely a Transformers story OTL).