Primary Season
"For the past eleven years, the Republican Party has held control over Washington D.C., and over those past twelve years we have deficits, poverty, and innequality increase across this whole nation. We have seen the streets of our great cities plagued with crime, while the federal governments response has been to cut funds to our cities. We have seen the deficit soar, simply to pay off tax breaks for the wealthy and priveldeged. We have seen the middle class abandoned, while big corporations are embraced. Quite frankly, we have seen too much. But no longer. Today we start anew. Today I declare my candidacy for President of the United States. As President I will fight to end poverty in this great nation, to cut the deficit, and to restore pride in all corners of our country. Today, with your help, we can change the course of this great nation."
-New York Governor Mario Cuomo, December 11th, 1991
And with that the entire landscape for the 1992 presidential election changed completely. All of a sudden a party that had lacked any clear frontrunner had one, and the likelihood an easy reelection campaign for President Bush went down the drain. But no one in the Cuomo camp was taking victory for granted. After all, 1988 had proved that public opinion could be swayed, in some cases with just one TV ad. They also knew that their candidate was to the left of most Americans, even most of the candidates in the Democratic field. To win, Cuomo would have to frame the election as a time for change, and a time for victory.
Learning from the mistakes of Ted Kennedy's Presidential Campaign in 1980, Cuomo came out early with a clear platform and set of ideas. Focusing on health care, education, and poverty, Cuomo carved out a spot as the candidate of the left. He proposed a fairly detailed health care plan which included a government funded public option, and proposed educational reform that would focus funds on struggling districts. Cuomo rarely mentioned social issues, knowing that any focus on his stance on the death penalty or gun control could doom him in Middle America.
The first primary contest was the Iowa Caucuses on February 10th. Cuomo, like most of the other candidates, didn't really contest it. Iowa Senator Tom Harkin was popular enough in the state already, and would win 69% of the vote. Cuomo would finish in second place with 8%. But for most candidates the focus had never been on Iowa, it had been on New Hampshire.
The Granite State was especially important to the 1992 Democratic Field. With two popular northeastern candidates, the polls showed a practical dead heat. While Cuomo led nationally by a fairly sizable margin, the voters in New Hampshire weren't convinced. They were receptive to Massachusetts Senator Paul Tsongas's message of a balanced budget and economic growth, and weren't as passionate about ending poverty as the New York Governor. However Tsongas lacked Cuomo's financial edge, and when the polls began to show a dead-heat, Cuomo went on the war path. Criss-crossing the state on a rented campaign buss, Cuomo spoke to crowd after crowd about the need for "an economic policy that helps every American, especially the Middle Class." He claimed that Tsongas's focus on a balanced budget would mean "cuts to education, defense, and entitlement spending" along with "tax increases on all Americans." Instead, Cuomo proposed "realing back the rampant corporate kick-backs" of the Reagan and Bush years. Cuomo would also launch a massive ad-blitz that portrayed him as the sort of compassionate candidate that could relate to the average American voter. After all, he "grew up on the floor above my parents grocery store" and "appreciated the values of hard work and persistence."
Prior to voting day, a televised debate was held with all of the major candidates. While Clinton, Brown, and Kerrey all impressed, the major focus was on Cuomo and Tsongas. The two "Mediterranean Men" clased over everything from health care to fiscal policy. Cuomo took the traditional Democratic line, while chatising Tsongas for "throwing out the baby with the bathwater". This was in response to Tsongas's attacks on the party's left for the string of recent defeats. Tsongas would respond by claiming "I'm not abandoning my party, or it's values. What I'm saying is that the American people do not want more government. They want better government." Tsongas would prevail in the debate, and would stop the bleeding of votes that had occured ever since Cuomo's blitz. The final results would reflect the close nature of the race, with Cuomo narrowly winning with 27% to Tsongas's 25%. Clinton would finish in third place with 18% of the vote, while the rest of the pack finished further behind. Cuomo had scored his first major win, but victory was far from certain.