The Actor's Life; 1956-1970 - Entry for 12/8/1969
Received calls from party officials again. Practically begging for me to declare my candidacy against Murphy [Senator from 1964 - Ed]. It's a conflicting little business, politics. Many say that the 'scene' is full of rats and I wouldn't be one to disagree, but it also appears to me that mindsets such as that often cloud perception and encourage non-participation. A very tough decision awaits - do I jump in or do I stay out? This may be my first (and last) opportunity to do this sort of thing, so I've got to be firm. Even if I do go in, by no means will the red carpet be rolled out.
Must speak to Jack [Valenti] and Lydia [Clarke] in the morning. The party folks won't take kindly to a lengthy wait.
Excerpt from Life of Honor by Fraser Heston - released 2002
Unlike Ronald Reagan, my father's political activism was not explicitly partisan in nature. It's true that he supported candidates out forward by the Democrats - but that was in a different league from speaking at the convention and somesuch. He had marched with MLK, and lent his support to Gun Control causes over the course of the 1960's, both issues having great importance to him. Thus, when we were visited by individuals from the California Democrats who asked him to consider a candidacy for the senate seat up in 1970, my father was faced with a question of whether he should run. The incumbent at that time was George Murphy, someone with an acting history himself, and one with a strongly conservative voting record. My dad had his own conservative inclinations on a number of issues for sure, but the two men differed greatly, especially on the matter of gun regulation and the War in Vietnam. Amusingly enough, both men had served as President of the Screen Actors Guild, as had Governor Reagan in years prior. This did not stretch to personal matters, as my dad and Murphy got on well during the campaign.
He consulted both my mother and his very good friend Jack Valenti on the matter. I sat in on one meeting about two weeks before the Christmas of 1969. Dad was particularly auspicious on the matter of running, while Valenti was willing to support him whatever he did. However, he made no mistake in judgement and knew that it would be no easy ride no matter what movie dad was in. "Chuck," he said, "the voters might like you as Moses who parted the Red Sea or as George Taylor who fought the apes, but there's no guarantee that they'll like you when you're out on the stump. You gotta be careful." Dad took the words in, and they stuck with him, as it was a very valid point. But he wasn't willing to underestimate himself. In spite of Valenti's words, he knew that to many voters, he represented the on-screen masculinity as set out by Ben Hur. And, as others took to pointing out, he was much more successful in the acting field than Reagan had been. Dad wasn't fond of that line, having liked Reagan on a personal level and viewed it as 'boasting'.
A decision had to be reached while speculation was at its height, or else there was a risk of any prospective bid falling by the wayside.
Sacramento Bee Article - 1/10/1970
HESTON IN FOR SENATE, HOPES TO RUN POSITIVE CAMPAIGN
Hollywood Actor Charlton Heston announced his candidacy for the Democratic nomination for the United States Senate seat currently held by Republican George Murphy, in a surprising move. Heston has starred in such successful movies as Ben-Hur and most recently, Planet of the Apes. He has also served as President of the Screen Actors Guild, a position which he is to resign from within the coming days.
"Here, in California, the Republicans wish to speak of success on the domestic level, that we are facing brighter times ahead. Now, had they not whittled our services, that would be true. Had they not worn down federal help to those most in need, that would be true. But, alas, we find it not to be. However, do not fall under the impression that I wish to run my campaign based on the Republican party. I do not, and I only seek to prove to you the people what I can do as your senator," Heston said in his announcement speech. He said upon his election that he would work to pass comprehensive economic reform, adding: "If in Congress, I will undertake steps to address the vital planks of wages and housing." There was little mention of the issue of gun control within the announcement.
Heston enters the race for senate with a strong opponent in Congressman John V. Tunney, who welcomed the actor into the race shortly after getting news of his announcement. Tunney seeks to establish Heston as a relic of the conservative past and himself as a man for the present. Rep. George Brown of Monterey is also in the running...
John V. Tunney speaking about the 1970 senate race - circa 1994
"No, I was not at all a fan of that race. It was tough, certainly, and yeah, I'd do it all again differently. See, Heston was a heavyweight - not at all a pushover, and to his credit, I thought he was a lot smarter than Ronald Reagan was. You know, we saw what happened - he outflanked me. That was it. That guy Hahn didn't run and lent his support, that was a real hurdle. It really was a pain, and some of us didn't realize just how strong he was and thought that his position in the polls that they did - he lead them, and we thought that was just because people knew who he was. Big mistake on our part. The Washington Outsider image played well for him, I think. He got a lot of black voters out for him, which helped him to really win that thing. One thing that troubled us was that the primary seemed a lot like a resucitation of old troubles within the party, with Heston representing something new and fresh. He said he was against Vietnam, even against Cambodia, while the image of me was of someone who wavered on that, which was unfortunate."
Anti-Tunney Ad Aired by Valenti - Roughly February 1970
[FOOTAGE OF TUNNEY ON THE HOUSE FLOOR]
Voice/Over: "While serving in congress, John Tunney voiced his support for the military draft." [SHOTS OF NEWSPAPER HEADLINED BACKING THIS UP]
[CUT TO STILL GRAINY IMAGE OF TUNNEY ON CAMPAIGN TRAIL]
V/O: "Now he says that he's opposed to it. How convenient."
[CUT TO AIR RAIDS INTERCUT WITH MORE FOOTAGE OF TUNNEY]
V/O: Previously, Tunney said that he was in support of administration policy on the Vietnam war.
[CUT TO REPEAT OF AFOREMENTIONED IMAGE]
V/O: Guess what? He opposes it now.
[CUT TO FOOTAGE OF CHARLTON HESTON SPEAKING AT DEMOCRATIC PARTY EVENT]
HESTON: If California is to elect a Senator, it must be one whose convictions are firm and whose reasoning is sound.
[CUT TO FOOTAGE OF REP. GEORGE BROWN ON THE CAMPAIGN TRAIL]
BROWN: Y'know, I don't buy a single thing John Tunney says.
[CUT TO REPEAT OF AFOREMENTIONED IMAGE]
V/O: John Tunney, just what kind of man is he?
Excerpt from California Republicans: A History by Dr. Condoleeza Rice, PHD
The 1970 Senate race pitted two giants of the acting world against each other, meaning that it was certainly a fight for the ages. Senator George Murphy, the conservative stalwart who was nearing the age of sixty-nine, faced the stoic Charlton Heston for representation of the twenty million that lived in California at the time. It also represented a battle between two major industries of film; as Technicolor tactically supported Murphy (who they hired as a public relations officer following his election to the senate in 1964, resulting in a $24,000 salary and company travel card that would become issues on the campaign trail) and Jack Valenti's Motion Picture Organization of America threw their support behind Valenti's long time friend Heston. Heston was able to strike a populist tone against the entrenched Murphy, who could not deliver an eloquent response on account of the raspy tone on his voice (likely as a result of surgery on the throat). Heston, for his part, used his wife Lydia sparingly on the campaign, knowing that she had even less interest in the political scene than him (as well as holding a desire not to be known as merely Mrs. Heston).
Heston was openly in favour of equal rights for the minority communities, having previously participated on the March on Washington. The busing question was one he avoided speaking about. His conservative thoughts on the topic of affirmative action took years to come out in full, as well. His other political stance, which was that of gun control, was also 'hushed up' during the course of the campaign. Not due to a shift in political viewpoints, but simply due to Heston's team recognizing it as an issue not to put into the foreground. In private, Heston had expressed his willingness to pass a successor to the 1968 Gun Control bill.
***
Heston picked up a large lead towards the conclusion of the campaign, partially due to Murphy's declining campaigning skill, his own personal popularity, and his ability to outmatch Murphy on the matter of 'Law and Order', forever the bugbear of the Wallaces and Reagans of the world (no matter which way they squared it, Murphy's team had no way of painting Heston as an agent of the campus violence that had plagued the state). Heston had the advantage going in, especially when the Democratic edge in registration had been factored in (of course, the same had been true in 1966, the year of Ronald Reagan's triumph). Heston could also count on a small groundswell of support from traditional Republican voters, as seen when he carried 27% of voters who had previously supported Richard Nixon.
On election day, Heston romped home in a landslide, carrying 55.1% of the vote to Murphy's 42.3%. It was a blowout of terrible proportions for the GOP, who were hoping to salvage the seat. It was obvious in electoral analysis that some level of what was known as 'vote-splitting' occurred, as Governor Reagan won re-election by a seven point margin against the legendary Jesse Unruh. Indeed, Heston showed an usual amount of strength for a Democratic candidate in the more conservative southern California...