NOTE: Coppa del Re will now have a separate threadmark
Off-League
In terms of commercial aspects, TIM, the national mobile phone company, became the sole sponsor of national soccer competitions.
Regarding refereeing, after a previous season marked by various controversies over the referees' performance, FIF and Lega Calcio attempted an innovation never before tested in the history of the Italian championship: the full draw, replacing the previous designator. This idea, theoretically aimed at ensuring impartiality, was applied "in groups," meaning for both the top division and the second division. This attempt, carried out despite opposition from the Referees' Association (CAN), did not succeed and actually intensified the criticism towards the refereeing body, leading to its abandonment the following year.
From a regulatory standpoint, after a review in early 1998, direct expulsion for tackles from behind was approved.
The championship saw the return of two historic clubs that had been absent for some time: Salernitana returned to the top division after half a century since its first and until then only appearance (1947-1948), while Venezia returned after a 31-year absence. Cagliari reappeared after just one year, while Liberty Bari returned to Serie A after the 1995-1996 season, defeating Brescia in the promotion playoff.
Transfer Market
The newly crowned champions Ambrosiana strengthened their squad with the addition of Croatian defender Simic (DF), French players Silvestre (DF) and Frey (GK) to deepen the bench, and the young rising star from Brescia, Andrea Pirlo (SS). Departing the club were striker Ganz (FW), midfielder Moriero (MF), and the disappointing Sartor (DF).
Juventus, who had been outdone by Ambrosiana the previous year, brought in the strong and promising Croatian defender and midfielder Tudor (DF/MF), the promising Perrotta (MF), and the French winger/second striker Henry (FW). However, tensions between coach Lippi and the club began to affect the team's performance on the field from the start of the season.
Udinese, following the coaching change from Zaccheroni (who moved to Milan) to Guidolin (from Vicenza), limited itself to secondary operations and the development of prospects like Appiah (MF).
Capitolina, under Zeman and its star Totti (SS), cleaned out some underperforming players and strengthened the attack with the Argentine Bartelt (FW) and the Brazilian Fabio Junior (FW), touted by the media as the Roman answer to Ambrosiana's Ronaldo.
Parma welcomed Balbo (FW) from Capitolina, Sensini (DF/MF) from Genoa, Sartor (DF) from Ambrosiana, Fuser (MF) from Torino, and Boghossian (MF), fresh world champion, from Andrea Doria.
Lazio, after the double victory in the UEFA Confederation Cup and Coppa del Re, greatly reinforced their squad aiming for the championship. They brought the striker Vieri (FW) back to Italy from Real Madrid and paired him with Chilean Salas (FW). Sergio Conceiçao (MF) and Dejan Stankovic (MF) arrived to strengthen the midfield, while the experience of Couto (DF) and Mihajlovic (DF)—snatched from a declining Andrea Doria—helped improve the defense's solidity.
Firenze hired Giovanni Trapattoni as head coach and, like Lazio and Parma, openly aimed for the championship. They strengthened the squad with the Prussian Heinrich (DF), the Czechoslovak Repka (DF), the experienced Spaniard Guillermo Amor (MF), and a series of players like Torricelli (DF) from Juventus.
Doria lost Signori (FW), Mihajlovic (DF), and Boghossian (MF). The team was reinforced with experienced players like Grandoni (DF) and Sakic (DF), relying on the flair of the Argentine Ariel Ortega (SS/FW) and the Brazilian Doriva (MF) to support striker Protti (FW). Luciano Spalletti, the man behind the Empoli miracle, came to lead the Genoese.
Bologna, which saw a coaching change from Renzo Ulivieri to Carlo Mazzone, made a surprise move by signing Signori (FW) from Doria and adding quality players like Maini (MF), Bia (DF), and Ingesson (MF).
Torino brought coach Mondonico back home. The team faced serious departures, including the flag-bearer Fuser (MF) and the retirement of captain Cravero (DF). CEO Giraudo and Mondonico heavily recruited from Serie B, bringing in striker Artistico (FW) and encouraging the return of Scienza (MF), a former youth player from Torino. The club's financial difficulties continued to worsen, pushing them to sell their best players and actively engage in player trading to balance the books. However, the youth system was producing the promising forward Sergio Pellissier (FW), who started gaining more space in the first team.
Milan, in a deep identity crisis over the past two seasons, hired Zaccheroni from Udinese, who brought Helveg (DF) and Bierhoff (FW) with him. Additionally, Milan recalled young players Ambrosini (MF) and Coco (DF), who had performed well on loan at Vicenza, signed defender Sala (DF) from Atalanta, striker Ganz (FW) from city rivals Ambrosiana, and Argentine Guglielminpietro (MF). The Montenegrin "Genius" Savicevic left the club after many years.
Among others, Genoa had to make do with the sales of Sensini (DF/MF) and Kallon (FW), but managed to retain Zanetti (DF/MF), who was increasingly tied to the red and blue side of Genoa. Venezia obtained the Uruguayan playmaker Recoba (SS) on loan from Ambrosiana, pairing him with striker Maniero (FW). Cagliari bet on Kallon (FW) and Mboma (FW), while Liberty Bari showcased their talents: Ventola (FW), Zambrotta (MF), and the very young Antonio Cassano (SS).
Promotion & relegation knock-off
As usual, in the early August, the Playoff took place between the fourth-to-last team of Serie A, Brescia, and the Serie B 4th placed, Liberty Bari:
- Liberty Bari – Brescia (2-0 - Ventola, Masinga)
- Brescia – Liberty Bari (0-1 – De Ascentis)
Verdicts
- Salernitana, Cagliari, and Venezia promoted to Serie A through Serie B placement;
- Piacenza, Atalanta, and Naples relegated to Serie B through Serie A placement;
- Brescia relegated to Serie B/ Liberty Bari promoted to Serie A through Playoff.
Formula and international tournaments
The 1998-1999 Serie A consisted of a single 18-team national league. The latter three placed teams withstand direct relegation, while the 15th placed is forced to the playout against the 4th Serie B club.
- Ambrosiana (National Champion), Juventus (2nd placed), and Lazio (UEFA Confederation Cup Title Holder) to 1998-1999 UEFA Champions League;
- Milan (Coppa del Re runner-up) to the 1998-1999 UEFA Cup Winners' Cup;
- Udinese, Capitolina, Parma, and Firenze to the 1998-1999 UEFA Confederation Cup;
- Andrea Doria and Bologna to the 1998-1999 UEFA Challenge Cup;
- Ambrosiana and Lazio to the Italian Super Cup.
- Lazio to the UEFA Super Cup
Serie A 1998-1999 roster – in parenthesis the main shirt sponsors
- Ambrosiana - (Nike / Magneti Marelli - electronics)
- Juventus - (Kappa / D+– pay-per-view television)
- Udinese - (Diadora / Telit - telecommunications)
- Capitolina - (Diadora / INA Assitalia – insurance)
- Parma - (Lotto / Parmalat – food)
- Lazio - (Puma / Cirio - food)
- Firenze – (Fila / Nintendo– gaming)
- Andrea Doria - (Asics / Daewoo - automotive)
- Bologna - (Diadora / Granarolo - food)
- Torino - (Kelme / SDA – express couriers)
- Milan – (Adidas / OPEL – automotive)
- Empoli - (Erreà / Sammontana– food)
- Vicenza - (Biemme / Belfe - clothing)
- Genoa - (Kappa / Festival Crociere - cruising)
- Salernitana - (Asics / Exigo Jeans & Casual - clothing)
- Cagliari - (Biemme / Pecorino Sardo - food)
- Venezia - (Kronos / Emmezeta - furniture)
- Liberty Bari - (Lotto / Tele+ - pay-per-view television)
Italian Super Cup – Stadio Valentino Mazzola, Milan - Ambrosiana vs Lazio (2-1) – attendance: 16.477 – referee: Bettin (Padova)
The match was played on August 28, 1998, two days after the second leg of the playoff between Brescia and Liberty Bari. The setting at the "Mazzola" was not ideal due to the heat and vacation season. Both Ambrosiana and Lazio had numerous players who participated in the recent World Cup in France, resulting in a superficial physical preparation and very few vacation days before the Italian Super Cup. Among these was Ronaldo, Ambrosiana's star, who was deeply affected by the World Cup efforts and was rested by Simoni.
Lazio, perhaps fresher than Ambrosiana, set the match on a physically intense track, putting the Checkers' midfield in crisis. Tacchinardi was in great form, while his teammates Cauet and Simeone struggled to contain the incursions of Lazio's wingers, Sergio Conceiçao and Nedved. It was the Czechoslovak midfielder who scored Lazio's lead in the 37th minute, with a fine backheel assist from Mancini, after two attempts saved by Pagliuca.
At the start of the second half, Lazio came close to doubling their lead in the 53rd minute with Mancini and Salas fumbling over a ball delivered by De La Peña, on which Pagliuca was quicker. In the 58th minute, Lazio missed the 2-0 again, with substitute Stankovic (in place of Nedved) heading the ball one-on-one with Pagliuca, who once again kept the Checkers in the game. Simoni went all in and brought on Ronaldo in the 67th minute for a lackluster Kanu. There was also time for Ambrosiana's Simeone to be sent off for a second yellow card in the 64th minute for holding back Lazio's Venturin.
Despite Ambrosiana having done almost nothing all game and being down to 10 men against 11, Roberto Baggio's invention in the 87th minute put Ronaldo face-to-face with Marchegiani, allowing the Milan team to equalize. There was also a missed penalty for Ambrosiana in the 89th minute when Di Biagio brought down Djorkaeff in the box during a corner kick. Referee Bettin did not call it and allowed play to continue since Simic was about to shoot, but he missed the target. This led to several controversies, and the Padovan referee's decision remains contentious.
There was still time for another change in the score during injury time: in the 94th minute, a combination between Salas and De La Peña produced a great ball for Mancini, who passed it to an unmarked Conceiçao in the box. He shot and beat an innocent Pagliuca, giving Lazio the victory in the Italian Super Cup.
The Championship
First leg
The tournament following the World Cup in France kicked off on September 12, 1998. The main favorites for the title appeared to be reigning champions Ambrosiana and Juventus, hinting at a possible continuation of the fierce rivalry from the previous season. However, it was Firenze that initially caught the spotlight, led by a record-breaking goalscoring performance from Batistuta—he scored 17 goals in the first 17 league matches—and notably achieving a decisive victory in the third round at Milan, who were still searching for their identity (1-3).
Juventus seemed capable of countering Firenze's attempt to pull away, while autumn saw the premature exit of the Checkers from the top positions, suffering due to the poor physical condition of their number nine, Ronaldo. On the seventh matchday, Juventus capitalized on a Tuscan collapse against Parma, a team also considered a potential dark horse, and took the sole lead. However, their lead lasted only a week, as a draw in Udine resulted in an immediate overtaking by Firenze, and worse, the loss of their number ten, Del Piero, who was severely injured for the rest of the season. By the end of November, Juventus, having lost their way, had already relinquished their title defense.
Taking advantage of Juventus' sudden slowdown, Trapattoni's men confirmed their strong form in the following weeks by defeating both pre-
season favorites. By the end of the first half of the season, Parma was in the chase, along with Lazio—who had climbed from mid-table thanks to a series of nine consecutive victories (including an away win against Juventus and a home victory over Fiorentina)—and Zaccheroni's new Milan. Despite the mentioned setback on January 10, 1999, against Lazio, Fiorentina claimed the symbolic title of winter champions, three points ahead of Lazio and Parma, and five ahead of Milan.
At the bottom, newly promoted teams Venezia and Salernitana were struggling with severe ranking issues, while Andrea Doria, far from its better years, found itself entangled in the relegation battle alongside their neighbors Genoa, another fallen giant.
Second leg
With the start of the second half of the season, Lazio emerged from the pack of contenders, bolstered by the return of both captain Nesta and striker Vieri. On February 14, despite a goalless draw at Sant'Elia, Lazio caught up to Fiorentina, who were defeated in Udine. The following week, Lazio overtook Fiorentina by defeating an Ambrosiana side in full crisis at the Olimpico—a change in management from Simoni to Mircea Lucescu had no effect—while Fiorentina was held to a draw at home by Capitolina.
Within a month, Lazio built a substantial lead, extending to +7 over their nearest rival, an increasingly lively Milan but deemed too far behind to mount a serious challenge. Taking advantage of a slump by Fiorentina—who were weakened up front by Batistuta's injury and Edmundo's long-standing issues with the club—as well as Parma's distraction from cup commitments, Sven-Göran Eriksson's team seemed to have no rivals left. This situation appeared to solidify on April 3, when the direct clash in Rome ended favorably for the home team in a goalless draw.
However, in the following weeks, Lazio suffered two home defeats, first in the derby and then against a fluctuating Juventus. Juventus, having abruptly ended an era with Lippi's resignation, had fast-tracked Carlo Ancelotti's arrival to try and salvage the season. Simultaneously, by winning at San Siro against Parma and at Friuli against Udinese, Milan reopened the title race, moving to within one point of the top.
With the gap between the two leaders remaining unchanged for the next three rounds, the penultimate matchday on May 15 saw Milan move ahead with a win over an already relegated Empoli, while Lazio drew at Fiorentina. Milan was now one point ahead of the Roman club with one game left and had the advantage of facing Genoa away, who were fighting to reach at least the playouts, whereas Lazio had to defeat Parma at home, who were trying to fend off Juventus and Ambrosiana for UEFA spots.
The final day witnessed a dramatic turn of events. Lazio managed to edge Parma 2-1, while Milan could only draw with their old rivals Genoa, thanks to a stunning goal by Mutarelli that equalized the game 2-2, with a volley that Toldo couldn't save. Milan had been overtaken by Lazio by one point, with the final standings showing Lazio at 63 points and Milan at 62. It was a moment of triumph for the Roman club, who lifted their third Scudetto.
For the second consecutive year, the top scorer was from Udinese, with Brazilian Márcio Amoroso scoring 22 goals. Conversely, it was a season to forget for the pre-season favorites Juventus and Ambrosiana. Juventus missed out on the UEFA Confederation Cup, finishing eighth, while Ambrosiana, with a season ending under Hodgson, barely secured the last UEFA Cup spot in sixth place, ending with a negative goal difference for the first time in years.
At the bottom, Empoli was doomed almost from the start, and similarly, the brief golden period of Vicenza in this decade came to an end. Salernitana secured a playout spot with a victory over Torino, relegating Genoa to Serie B after several years of mid-to-upper table finishes, marking their return to the second division after a decade. Despite Genoa de facto ripped the Scudetto patch from Milan's shirts, they couldn't help themselves even with that final, relevant, draw.
Final League Table
Scudetto Roll of Honor