Amongst other reasons the OTL ill-conceived WWF Brawl for All was said to have been created just to further cement Dr Death Steve Williams "tough guy" reputation in preparation for an upcoming feud with Stone Cold Steve Austin, however its unscripted nature led to Bart Gunn winning the tournament only for him to soon get fed to Butterbean (who was apparently willing to take a scripted loss) as punishment for ruining the WWF's plans rather then the expected elevation to main-event status he was anticipating.
In the same way there are currently plans by the WWE to revive the XFL, what if the Brawl for All was revived and repurposed into a full MMA promotion (or earlier on even conceived as a full MMA promotion from the outset)?
Especially in the context of ATL WWF/WWE Brawl for All soon acquiring Pride Fighting Championship as was said to have been in OTL at late-2006 with Shane McMahon, along with Shane being interested in having the WWF/WWE acquire UFC itself at one point prior to latter's explosive growth in popularity?