When the original Macintosh launched in 1984, its sales were a disappointment: having been projected to sell 2 000 000 units in the first year, it only sold about 250 000. It's strongly arguable that these disappointing sales were the result of two changes made to Steve Jobs' product vision by CEO John Sculley:
- reducing the RAM from 512 kB to 128 kB; and
- increasing the list price from $1495 to $2495.