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What kind of long-term consequences would have happened had the deal for Marvel to produce comics of DC properties gone through? DC's comics were hemmoraging money, with the main profits coming from the merchandise. Warner Brothers (who owned DC) approached Marvel to produce comics as a way to remove that millstone from their throat. Assuming that the rights don't revert to DC later, what would be the long term effects of it? How would the presence of characters like Superman, Batman, Wonder Woman and Green Lantern affect the Marvel Universe? I have no doubt that the venture could be successful. Marvel leveraged a successful comic out of a toy with minimal backstory with Rom: Spaceknight, so I don't think they need to worry about properties with existing fanbases like Superman or Batman. Plus think how cool it would be to have Batman rubbing shoulders with Iron Man.
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