Looking to try and picture how my ongoing
TL will develop, so without giving away too much (I think), I'd like to ask

Supposing
Titanic got its summer release, so that it still did well, but not as well as OTL; then in 1999,
Episode I of
Star Wars (which is different from OTL, but I'd like to stay away from the details of that here) proceeding to do slightly better at the box office than OTL (half a billion initial domestic, and over a billion internationally); and to top it off,
Lord of the Rings (due to changes in production) does not do nearly as well as OTL. The cumulative effect of all this is that the new
Star Wars installment remains the highest grossing film of all time (not adjusted for inflation), and continues to hold this record for about a decade (at least). Another way of looking at this alternate success story -- the new installment TTL, has the second highest number of domestic ticket sales since... the original.
So -- without getting too much into the matter of TTL version and its quality (I'm trying to keep somethings for the proper TL, after all) -- how would pop culture (or whatever else you can think of) be affected specifically by having Star Wars remaining king of the Box Office?
*this is a little more narrow than another
question I asked awhile back