Pepsi forces companies around the world to drop Coke. Some brave establishments standup to them, starting the Fast Food War where Pepsi begins systematically killing all Coke Distrubutors, McDonalds, and several other prominent companies. Several prominent companies fall to Pepsi, but Coke eventually bleeds Pepsi white while McDonalds and Walmart destroys their infrastructure with a strategic bombing campaign. After Coke takes Pepsi’s HQ, Pepsi surrenders unconditionally. Pepsi’s board of directors is put on trial.
With this, all of Pepsi’s assets are divided between the three companies. McDonalds and Walmart want Pepsi restored as a major company that can freely sell their product, while Coke wants to keep them down to ensure nothing like this happens again. Coke frees none of the companies they liberated from Pepsi, and the Cold War begins.
Those damned reds...