WI: Paul Is Dead!

We all know the Urban Legend: That in 1966, "as the day began" Paul McCartney drove his car with "lovely Rita" (and "almost made it"), "didn't notice that the light had changed", crashed and died and the whole thing was covered up and he was replaced by a look-alike and the Beatles dropped hints in their music about it.

But what if Paul McCartney really had died in 1966? How would that effect the band in reality and music at large?
 
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