In 1957, it was created on the most - if not the most - ubiquotous typeface ever used, Helvetica, later joined by her clones, like Arial.
In the 60's it changed design towards a more clean format, adopted by corporations and governments,but in the 70's and 80's the rebellion against its use, leading to so called Grunge typography.
But - what if Helvetica have not been created in 1957? Would we still have the confusing typography of 50's adversiments?
In the 60's it changed design towards a more clean format, adopted by corporations and governments,but in the 70's and 80's the rebellion against its use, leading to so called Grunge typography.
But - what if Helvetica have not been created in 1957? Would we still have the confusing typography of 50's adversiments?