WI: no Facebook

What would the internet be like if Facebook became a botched experiment and shut down in 2008, resulting in twitter dominating social media?
 
Twitter adds a bunch of features that make it functionally very similar to Facebook. Remember that Facebook wasn't the first and it wasn't created in a vacuum, as Facebook was basically a Frankenstein of the most popular features from Myspace, AOL chat, and a school directory with a slick clean-looking interface. If Facebook doesn't exist then somebody else steps in and does it.
 
The old cycle of sites rising for a few years then declining continues with it taking much longer to get to OTL's level of social media penetration.

With less internet gatekeeping/monopolizaiton gatekeepers have a harder time so Trump/Bernie and others not ah mainstream do better.
 
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