This idea occurred to me because of my business studies. New Coke had a great deal of backlash in an age of analogue, and people managed to make a serious marketing disaster for Coke with only personal opinion, news coverage, and maybe a pen and paper. What would have happened if that all went down in a social media age, where everyone could complain on their facebook, hashtag twitter, complain on their blog, and post mean comments? Just a thought.