With regards to Maudling's appeal to the 'old right', I wonder if it has something to do with him appearing more 'clubbable' and congenial than Heath? Heath very much marketted himself as a thrusting moderniser and I wonder if many of the more right wing MPs found Maudling's laid-back style more appealing.
Oh yes, that was certainly part of it. My point was that on a cursory examination of Maudling politically, it's difficult to see precisely why he attracted that support - but if you go a bit deeper, you see his attitude to capital punishment, euroscepticism, etc. Maudling did have grounds for appeal to the right, but it's easy to overlook them today, where everyone pre-Thatcher is lumped in together as some sort of monolithic mass of opinion called One Nation. This is why I think Maudling could serve as something of a transitional figure in the development of the party.