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Say a peace in Vietnam is reached circa 1969; the American public, undergoing a sort of war fatigue in 1970, and so doesn't turn up to see MASH or Patton. In OTL, these films were the third and fourth highest grossing works of the year, and were instrumental in the careers of Robert Altman and Francis Ford Coppola, to say nothing of the TV Series the former launched.

What I'm interested in -- how do these career changes affect American cinema, and what further effects can ripple? For example, how would Lucas' career be different if Coppola's was so negatively affected?
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