WI: Jamukha unites the Mongols instead of Genghis Khan?

I was wondering what would happen if Temujin (Genghis Khan) didn't succeed in uniting the Mongols, but rather lost out to his ally, and later rival, Jamukha.

Jamukha was at one point a serious rival with Temujin in uniting the Mongol tribes. Jamukha commanded his own coalition of tribes that managed to inflict several defeats on the coalition of tribes led by Temujin. He even took the title Gur Khan (universal ruler).

Jamukha ultimately failed to capitalise on the defeats he inflicted on Temujin though, and was eventually betrayed and turned over to Temujin by some of his followers.

If Jamukha had succeeded in uniting the Mongols instead of Temujin how might history be altered?

Would the united Mongols under Jamukha still sweep over Asia, the Middle East and Eastern Europe?

Would Jamukha be as successful as Genghis Khan in establishing an empire?

Would the name Gur Khan be as well known as Genghis Khan is in OTL?
 
Jamukha IIRC was more into the old ways of fighting divisions by tribe but he was good at what he did. I don't think he would have been as successful as Ghenghis Khan but I think he probably could have unified the eastern steppe peoples until he reached the Khitans (Kara Khitai, who were his allies I think). It's possible that under Jamukha the Mongols destroy XiXia and the Jin and then essentially become a sino-ized dynasty in the northern parts of China (like a super-Jin) to be supplanted in their turn by someone else.
 
Yes, he was less 'ambitious' and less innovative then Temujin was, so it seems likely that while he would have unified many of the eastern tribes it seems unlikely that he would go out EPIC style like Temujin did. He seemed to be in favor of the Status Quo you could say, and while he may betray the current Mongol Khan to overtake the title I'm not sure if he would invade the Jin especially if he just went with the deal the last guy did by just benefitting from trade. Though even if he does repalce the Jin its not known if his lineage would last to rule.
 
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