Originally, Wallace was considering a third party run in 1964. He stepped aside as a result of Goldwater becoming the Republican candidate, and representing the policy issues he was interested in running on and wished to challenge the establishment in regards to (namely, government intervention on civil rights). However, had it been Nelson Rockefeller or another Republican, Wallace would have likely made an attempt. In either case, what if George Wallace had made a bid for the presidency as an independent candidate in 1964?