As a great positive spin i would suggest this:
1. He would have bee 36 years old
2. After the death of Phillip he drives on Paris. His allies in Germany, Navarre, and Flanders also drive in a concentrated force over their respective French provinces.
3. Richard takes Paris and is made the protector and guardian of France for Louis VII.
4. Richard calls for the 4th Crusade and brings Louis VII with him as a grand united front to celebrate the united allied country a call for 1197 (2.5 years forward).
5. Using the Pope and the priests they call forward the GREAT CRUSADE.
6. Under this great banner money is raised, ships prepared, armies trained
7. Using Richards plan they land in Egypt and capture it utilize the great force and tactics which Richard had used to defeat Saladin in the past. This is Discipline, crossbow, longbow, knights, and trained infantry.
8. The crusade attacks the un united arabs and takes Damascus, Jers., and Aleppo. Creating the new KOJ. However this time they have the finances of Egypt behind them.
9. The wealth of Egypt (Richards share), the Aura of rebuilding the KOJ, and the "unfortunate: death of the Louis (dies in a charge in the front of the line next to Richard), has Richard on his return combining England with France.
10 At 40 he has his first child. Richard Dies at 63 with his son marring into the major house of France.