What if when the Marvel-verse films are being shot in the 2000s (the character's first appearance was in a post-credits scene of Iron Man in 2008, BTW) Samuel L Jackson is unavailable for whatever reason and the people in charge approach Hasselhoff to play the role again? (Remember, the character plays a rather minor role in the early films)
How would the moviegoers react? Would the Marvel films be able to turn Hasselhoff's career around like they did for Robert Downey Jr?