WI: Bulgar Khan Asparukh Dies Early

Looking at the wikipedia site, it appears that the Battle of Ongal was the victory that marked the foundation of Danube Bulgaria, founded by Asparukh, while Volga Bulgaria is founded by Kotrag. Now what if Asparukh were to die somehow between the fragmentation of Old Great Bulgaria and the Battle of Ongal itself? Which Slavic entity would be in position to replace *Bulgaria, and would they be a good substitute? Alternatively, would the Seven Slavic Tribes of Moesia actually create their own state as well?
 
Why would the death of Asparukh mean that no Bulgarian state is formed? He certainly had at least one heir (Tervel), who proved just as capable as him and even if his dynasty died out, there were other noble families who could replace it.
 
His other brothers had already branched out to other locations, with Kotrag founding Volga Bulgaria. Also, Asparukh has to die before the Bulgar tribes split apart.
 
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