WI: Buddy Holly didn't die in 1959?

Holly famously perished in a plane crash in 1959 and a lot of his fans believe he had a full successful career ahead of him perhaps even rivaling or on par with elvis. He was indeed quite young when he died.

However just a few years later the music landscape was changing especially with the british invasion arriving. I believe elvis was one of the few 50's rock n roll stars to have a successful career into the 60's and the 70's.

So i'm wondering how successful could buddy holly have been had he lived into the 1960's? Could he have kept that 1950's style of rock and roll going for a few more years than iotl?
 
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