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Basically what it says on the tin. To those who don't know, Batman:Mask of the Phantasm was a major animated film based of the very successful Batman Animated Series. However when it was released into theaters it had almost no advertising and flopped hard. It did however receive major critical success and has since gone on to major success in the home video market. So what if the film managed to get a more sustained effort by WB's marketing to turn the critical acclaim into box office success? Do we see more animated Superhero films and does the darker more serious tone of the film effect the Live Action Batman films, as at the time only the two Burton films had been produced.