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So what if instead of pushing for an outright ban on alcohol, the temperance movement does what the anti-smoking movement did 70 years later?
This would mean:
Much higher taxes on alcoholic beverages
Bans on radio (and later television) advertising for alcoholic beverages
Bans on drinking in public places
Giant warning labels on alcoholic beverage containers about the dangers of drinking
It seems like this would reduce alcohol consumption without the negative side effects of prohibition.