After seeing a YouTube video on the biggest business blunders...
In 2000, Netflix offered to handle Blockbuster's online activities, while Blockbuster hosted Netflix DVDs (which Netflix was mailing at the time). OTL, Blockbuster laughed. In 2007, Blockbuster's online movie service was steamrolling Netflix, & Netflix tried to arrange a buyout: Blockbuster's new CEO, James Keyes (ex-7-11), saw no value in online. In 18mo, Blockbuster's value was down 85%, and by 2010, it was in Chapter 11.
WI one of Blockbuster's competitors had the foresight to make this deal? Who's most likely? Would they be effectively OTL Netflix, including TV production? I presume Blockbuster still goes under; would it happen even sooner this way?