There is a currently-active thread asking a similar question about Islam, but I felt as though the topic could be broadened. To quote my post from that thread...
Now, in hindsight, perhaps Tengrism was not a great example in this context, but my other points still stand. How come some religions that are open to converts are successful in winning them, and others are not?
A more broad question that I would like to see answered is why some religions are good at converting and some are not.
For invaders, while the early Muslim conquerors were ultimately successful in spreading their religion and culture throughout many of the lands that they conquered, the Germanic conquerors of the Western Roman Empire, such as the Goths, Lombards and Vandals, failed to really inculcate Arian Christianity into the local population.
The Ottoman Empire assimilated spread Islam to a great many people in the Balkans and the Near East, but the earlier Central Asian invaders into the region, such as the Bulgars and the Magyars, gave up their Tengrism and adopted the religions of their new subjects.
Both Christianity and Islam did a great job generally of winning converts, securing their statuses as the world’s two largest religions in the present, but Manichaeism, the other major proselytizing religion to arise in roughly the same time and space before spreading over a great portion of Eurasia, largely disappeared in the fullness of time.
Now, in hindsight, perhaps Tengrism was not a great example in this context, but my other points still stand. How come some religions that are open to converts are successful in winning them, and others are not?