What if Primo de Rivera became leader of The Nationalists?

Basically, what if some of the more fascist aligned factions of The Nationalists in the Spanish Civil War triumphed over Franco's more clerical-monarchist faction? What would the effects have been, would it have made the nationalists more or less likely to win the war? Would it have even been possible, the falange weren't that powerful prior to the war and I think The Catholic elite were the dominant force on The Nationalist side.
 
I discussed this in a soc.history.what-if post some years ago:

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Recently I was reading Stanley Payne's *A History of Fascism 1914-1945* and became intrigued by the question of what would have happened had Jose Antonio Primo de Rivera (son of Miguel Primo de Rivera, Spanish dictator of the 1920's) not been killed in 1936.

Jose Antonio was founder (in 1933) of the Spanish Falange. In its original form, this was a self-described fascist organization, though Jose Antonio stopped using the word fascist before the end of 1934 and the word totalitarian before the end of 1935--in fact he would sometimes refer to rightist conspirators as "fascist windbags" (fascistas llenos de viento). The 17 Point Program of the Falangists (1934) called for a "national syndicalist" state, where, although most property was to remain in private hands, banking and credit facilities were to be nationalized, and large landed estates expropriated and divided. According to Payne, Jose Antonio seemed to be moving in a "leftward" direction by 1935, and criticized Italian fascism as too conservative and capitalistic.

The Falange of the Franco era was really a quite different animal from the original Falange. It was more or less a catchall party of the Right--and the core Falangists or "camesas viejas" ("old shirts") played only a small role in the new state. It is hard for me to imagine Jose Antonio just standing by and allowing his organization to be transformed in this way, so perhaps if he had lived there would have been serious conflict within the Nationalist camp. After all, if he thought Mussolini was too conservative and capitalistic, this would seem to apply still more strongly to Franco

https://groups.google.com/d/msg/soc.history.what-if/GNCcEm7fsKE/zUC1DP-eEIAJ
 
Basically, the Falange element within the Nationalist camp was too small to mean something. And you need José Antonio not being jailed by the Republicans. So, you need to go well back to the beginnings of the Falange to make Falange a big party with a lot of followers and influence. And even then it would be hard for José Antonio to become the head of the Nationalist forces.
 
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