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Like the title says.
Throughout the Cold War a competition is ongoing to claim the Sea & develop technologies to work & live there & exploit its resources.
Many other Nations beyond the Big 2 the USA & USSR would be able to join in the fun that were blocked from OTL's goings on in space.
What kind of World could form?
How would you envision todays tech being with this origin pushing it?
What countries would ascend to hights or fail differently to OTL?
Would the USSR exist in the present?
What POD's would be best for this change to occur?